The Wire (Page 237)

The AI for Digital Creators Conference is set to take place at the Hilton Orange County in Costa Mesa, California, from February 7-8, 2024. This cutting-edge conference provides a unique opportunity for professionals, enthusiasts, and researchers to delve into the world where artificial intelligence meets digital design.

AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced new AI advancements to its mobile user acquisition (UA) platform, AppDiscovery. By leveraging more powerful models to enhance the AXON engine behind AppDiscovery, it is helping partners achieve their campaign goals with greater accuracy, improved performance and speed on a larger global scale. “We have been working to upgrade our advertising algorithm with the latest AI techniques and we are very excited about the early results,” explained Adam Foroughi, CEO and Co-founder, at AppLovin. “Our advertisers are benefiting from increased automation and seeing better return on ad spend (ROAS), at a much larger scale.

Salesforce today announced the general availability of Einstein Studio, a new, easy-to-use “bring your own model” (BYOM) solution that enables companies to use their custom AI models to power any sales, service, marketing, commerce, and IT application within Salesforce, helping them get more from their AI and data investments. Einstein Studio makes it easy for data science and engineering teams to manage and deploy AI models more efficiently, and at lower cost.

Ascendion, a leading provider of software engineering services, announces today the acquisition of Nitor Infotech, a software product engineering company that leverages disruptive technologies like generative AI to build new products for clients. The acquisition is a step in Ascendion's growth strategy to enhance competencies, expand into new markets, and offer a broader range of services to clients.

In an industry-first, a new milestone has been reached in custom software development, setting new standards and breaking traditional boundaries. Today marks the launch of a groundbreaking software service offering tailored solutions to businesses, all with a one-year free bug-fixing guarantee and one-year free maintenance.

Much like Marty McFly in “Back to the Future,” we can’t always see the road ahead. But when it comes to technology and business software, we can certainly play a role in paving and shaping it.

Gale Force Digital Technologies, a leading software provider, dominates the competition with its proprietary search engine optimization software. Businesses looking to optimize their local search rankings can now do so with ease and affordability thanks to the advanced local search engine optimization software, LocalForce.

Introz, the pioneering platform that revolutionizes the digital presence of professional service organizations in local markets, is thrilled to announce its official move out of beta and its expansion to companies nationwide. Introz.com presents an innovative approach that caters to the search preferences of customers and search engines, ultimately unlocking new opportunities for businesses.

Toronto-based software-as-a-service platform Darwin CX announces the general availability of its Customer Data Platform (CDP) in response to client demand and an evolving market landscape. Darwin CX's CDP has been providing several beta clients with data collection, data warehousing, and identity resolution capabilities since October 2022, and is now available to all clients.

Kyndi, the Answer Engine company, today announced that it has been awarded three unique distinctions for the company's Generative AI Answer Engine solution. Kyndi Natural Language Platform and the applications built on top of it: Kyndi Clarity and Kyndi Natural Language Search, were acknowledged for enabling enterprises to provide direct, accurate, and trustworthy answers to customers and employees instantly to improve decision-making, efficiency, and productivity.