The Wire (Page 259)

Today at Connections, Salesforce (NYSE: CRM), the global leader in CRM, introduced its latest generative AI product offerings, Marketing GPT and Commerce GPT. With Marketing GPT, marketers will be able to automatically generate personalized emails, smarter audience segments, and marketing journeys.

Elcom ( www.elcom.com.au), a leading provider of digital experiences through websites, portals, intranets, digital workplaces and learning management solutions to over one million end users, today announced the launch of The Elcom Digital Experience Platform V12. This release supports the needs of a busy hybrid workforce by simplifying the digital experience and offering additional enterprise tools to unlock productivity and collaboration across the workforce.

Customer service is at a breaking point. A staggering 90% of consumers say customer experience (CX) is as important as a company’s products or service—yet companies routinely miss the mark, aggravating customers in the process.

UpdateAI, the ChatGPT-powered Customer Success platform that generates Smart Summaries™️ of customer meeting notes and automates CS follow-up workflow, announced it has raised a $2.3 million funding round led by IdealabX. Stage Venture Partners, Zoom Ventures, a16z’s scout fund and Howard Morgan also participated in the round.

EnTribe, the first-of-its-kind SaaS platform for community and content development, today announced the results of a proprietary survey designed to highlight how the use of user-generated content (UGC) within brand marketing initiatives equals greater brand engagement, consumer trust and higher revenue compared to traditional influencer marketing tactics. “This survey is evidence of the continuous shift we’ve been seeing around consumer preference towards content that is authentic and organic,” said Adam Dornbusch, CEO of EnTribe. “Regardless of industry, user-generated content is allowing brands to build online communities with a foundation of trust and inclusion. We expect to see these trends continue in the months and years to come.” To understand current consumer sentiment towards user-generated content and how it can achieve greater levels of engagement and positive purchasing decisions, the third-party-administered survey polled over a thousand American consumers in April 2023 to understand attitudes towards traditional influencer content and how consumer purchasing habits would differ if brands promoted content generated by their consumers.

Jasper, a generative AI platform, today announced the launch of Jasper Campaigns, an end-to-end marketing solution that allows users to create a full campaign in minutes from a single brief. The platform securely enriches data models with key company details and brand identity so users can move quickly through their entire marketing strategy.

Originality.AI, the cutting-edge software tool that is by far the most accurate AI detection tool on the market across all NLP models, and is also the only AI detection tool trained to be able to detect Paraphrased content (such as Quillbot), announces the release of their Readability Feature.

Act-On Software, a leading provider of marketing automation solutions, is launching Act-On AI Create for enhanced email generation. This is part of Act-On’s multi-year commitment to further strengthen marketing automation and drive efficiency for marketers through AI.

Mosaicx, a cloud-based conversational AI solution, today announced the launch of the new Mosaicx Agent program. Through the program, the Mosaicx sales team will partner with agents who have identified companies struggling to understand their AI options and together present the best Mosaicx solution to fit their needs.

As the digital landscape grows, a new focal point emerges on the horizon: AI security. Navigating this intricate and evolving field, Adam DiStefano, Founder and AI Security Strategy Advisor at AI Growth Advisors, offers insights into the unique challenges and strategies surrounding AI security, particularly around generative AI systems.