The Wire (Page 287)

Contentsquare, the global leader in digital experience analytics, today announced new spring 2023 rankings from G2, the definitive online destination to discover, review and manage the technology that businesses need to reach their potential. Contentsquare's enterprise-level digital experience analytics and customer journey analytics capabilities have helped businesses across industries reduce friction on their sites and apps, optimize conversions, and improve the overall customer experience. G2's rankings further cement Contentsquare as a leader in the digital experience analytics space, increasing its placement on leaderboards to eleven categories, up from nine only three months ago.

TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, and brands, today announced a partnership with Choozle, an omnichannel digital advertising platform and consultative partner to agencies and brands. This collaboration integrates Choozle’s proprietary platform, which connects modern marketers with the very best advertising technology in the ever-changing world of programmatic advertising, with TapClicks’ Smart Marketing Cloud, a unified marketing operations platform including automated data acquisition, data warehousing, order management, analytics and intelligence, reporting, and marketing workflow management.

Zeda.io, a product management software, is proud to announce its expansion into the North American market. This innovative product discovery and strategy platform utilizes artificial intelligence to help product leaders identify customer problems, make data-driven decisions on product development, and create strategies that drive business outcomes.

IBM (NYSE: IBM) today unveiled new single frame and rack mount configurations of IBM z16 and IBM LinuxONE 4, expanding their capabilities to a broader range of data center environments. Based on IBM's Telum processor, the new options are designed with sustainability in mind for highly efficient data centers, helping clients adapt to a digitized economy and ongoing global uncertainty.

P97 Networks, the leading mobile commerce and digital marketing platform provider to the convenience retail, auto industry and fuel market, today announced that it has raised $40M in equity financing led by Portage, a global investment platform focused on the fintech and financial services sectors, with participation from existing investors. The capital, which will come from the recently launched Portage Capital Solutions strategy, will fuel strategic growth initiatives at P97 that will further establish the company as the leader in payment and loyalty solutions for mobility-focused retailers.

Superfiliate, a software platform supercharging brands word of mouth marketing channels through co-branded landing pages across their best customers, influencers, ambassadors, and affiliates, today announced the closing of a $3 million seed funding round led by Hawke Ventures and Vanterra Ventures, with participation from R2 Ventures, Revolution's Rise of the Rest Seed Fund, Sandbox Studio Investments, Nik Sharma of Sharma Brands, Ben Zises, founder of Super Angel, and Jesse Pujji, founder of Ampush and Khahani, and Piersen Krass, founder of Lunar Solar Group. In 2022, Affiliate marketing accounted for 16% of all online purchases in the U.S.

UserTesting, a leader in video-based human insight, and UserZoom, a leader in UX insights, has announced their merger. The new company will use the UserTesting company name, and be led by the current UserTesting Chief Executive Officer, Andy MacMillan, and a combined executive team.

As per the report, the global IoT in manufacturing market accounted for $198.25 billion in 2020, and is expected to reach $1,495.65 billion by 2030, growing at a CAGR of 22.6% from 2021 to 2030. Rise in demand for real-time asset monitoring and advancements in technologies including smart sensors and virtual & augmented reality have boosted the growth of the global IoT in manufacturing market.

HostingDuty, a leading web hosting provider, and GoGetSSL, a trusted SSL certificate provider, are excited to announce their strategic partnership and joint promotional activity. The partnership will provide customers with a seamless web hosting experience and enhanced security solutions for their websites.

Rip Bull Networks announced today that its flagship product In-App Chat was now offering the first truly end-to-end conversational AI platform equipped with chat SDKs to those using their 1Chatbot or 1Webchat plans. In-App Chat allows businesses to create and manage their own conversational AI experiences.