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This Week: Dispelling the CMO Myth + Your Intranet Governance Plan

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Barb Mosher Zinck avatar
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The Chief Marketing Officer Myth
Despite what many say, the CMO is not becoming the dominant enterprise software buyer -- the CIO will keep this crown.

Marketing automation platforms help marketers develop 1:1 relationships at broadcast scale. Here's a look at how 5 successful marketing automation strategies.

Intranet Governance is Key
As Intranets grow in complexity, the importance of Intranet governance is gaining popularity.

Big Data for Everyone
It's been quite a week for big data with Hadoop headlines galore. Check out news from IntelEMC and Cloudera. These are groundbreaking approaches to once mind-numbing tasks.

Making Sense of Your Social Business Analytics
Understand what social functionality matters the most and how to measure ROI.
> Read the White Paper

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About the Author
Barb Mosher Zinck

Barb worked for CMSWire from November 2007 through October 2013. She has over 10 years’ experience as an IT solutions architect focusing on content management and enterprise collaboration. Connect with Barb Mosher Zinck:

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