In our Customer Experience Management (CXM) Tweet Jam this past week participants pointed to analytics as the biggest CXM opportunity for 2012. In other words, we all have much work to do -- intelligence is still siloed.

But it isn't just about analytics. The customer oriented culture is still young. Check your attitude in 2012, we all have much to learn from our clients.

Other hotspots include improving multi-channel marketing, and refining social media engagement.

Read a summary of the CXM Tweet Jam or review the full archive to learn more.

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