This Week: Forget the Funnel + Rethinking the Rush to the Cloud

Forget the Funnel
Marketers should throw out the old rulebooks, because what was right yesterday doesn't necessarily translate to today.  

Psssst: Want to Engage Customers?
Want to know a secret? How about four? Find out the four attributes of great customer engagement.

Employees Want Mobile Doc Access
The results are in and improved document sharing topped employee demands for collaboration technology.

Box IPO Finally Official
After months of rumors, Box filed its IPO this week, revealing some sobering figures in the process.

Rethinking the Cloud Rush
When vendors rush services to the cloud, they ignore customer needs for security and data privacy. 

SAP Shakes Up Data Warehousing
SAP's latest update to its data warehousing play promises to deliver what the customers want: the information they need to act.

Most Popular

• OneDrive for Business Takes On SharePoint
• Forget Likes, These Are the 3 Facebook Metrics to Watch
• The Future of SharePoint and the Social Pivot
• Are You Wasting Money on Customer Experience?
• Is Collaboration Limited by Organizational Structure?

Editor's Picks

• For Real Time Marketing ROI, Know Your Buyer
• Learning From Loss: Forensic Files for Lost Sales
• Real World Digital Marketing and Analytics Tales
• Big Data Bits: It's a Hadoop Centered World
• The Hierarchy of Social Marketing Interaction

Around the Web

• How Do We Get From A to C: It's the Network!
• Billion Dollar Dart Throwing
• The Evolution of Big Data and Where We're Headed
• The Problem with Community
• Collaborative Economy

Featured Events (all events | post your event)

• April 10 -- Predictive Analytics World San Francisco 2014
• April 10 -- OpenText Innovation Tour New York 2014 -- The Future of Enterprise Information
• April 16 -- (Webinar) "More Tests Equal More Insights" and Other Optimization Myths Debunked
• May 5 -- Gartner Portals, Content & Collaboration Summit Los Angeles
• May 7 -- Marketing Innovation Summit for B2B San Francisco 2014

Featured Research 

• White Paper: The 3 Stages of Digital Marketing Maturity
• White Paper: Top 7 Success Factors for Optimizing Customer Experience
• White Paper: 8 Critical Factors to a Successful CMS Data Migration
• Tech Brief: Agile Digital Marketing for the Enterprise
• The Definitive Guide to Automating Content Migrations