Aprimo Integrates With Episerver, DiscoverOrg Acquires ZoomInfo, More News

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PHOTO: Vidar Nordli-Mathisen

Aprimo, a provider of software solutions for content, operations and performance, has announced a strategic alliance with digital experience software provider Episerver. The companies made the announcement at the Epi Partner Close-Up event in Stockholm. The partnership brings Aprimo’s digital asset management (DAM) and marketing resource management (MRM) solutions to Episerver Digital Experience Cloud. 

Users of the Episerver Digital Experience Cloud can leverage approved content from the Aprimo DAM, and users of Episerver Commerce can access product content and associated data in the Aprimo DAM. In these integrations, Aprimo and Episerver have leveraged their mutual partnerships with Microsoft, enabling it to run on the Microsoft Azure platform.

The move came two days after the Episerver Partner Success Program announced that Episerver is "moving away from the now traditional model of perpetual licensing with annual maintenance and support to a subscription model." The change is effective March 6 and "follows direct feedback from customers, prospects and you, our partners, on how businesses wants to purchase software." 

Episerver officials confirmed the news, saying the move is based on customer buying patterns and industry trends, allowing Episerver to harmonize support and delivery models as a cloud-first company. “Episerver is moving in line with the rest of the industry, following other close competitors, now that license sales represent such a small part of their business (under 13 percent) with the rest already subscription based," James Norwood, EVP strategy, chief of staff at Episerver, said in an email to CMSWire. "Since the majority of remaining license sales are capacity to existing customers, a move from CapEx to OpEx is easier for them as well. Existing arrangements will remain unchanged."

In other customer experience news ...

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Hootsuite Hires Former Sitecore Exec 

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RollWorks Taps Former Marketo Exec

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Magnolia Names New CEO

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DiscoverOrg Acquires ZoomInfo

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Reddit Raising Millions

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BetterCloud Unveils Platform APIs

BetterCloud, an operations management platform, released "BetterCloud Platform APIs," which is designed to enable IT and security teams to protect data within SaaS applications, even those beyond the set of applications currently supported natively by BetterCloud. The set of BetterCloud APIs connect to any apps. A new scripting platform enables developers to write custom automation and security policies for their SaaS applications.