Maidenhead, UK-based SDL announced this week its Machine Translation (MT) engines now translate more than 20 billion words per month. Now that's a lot of words.

International companies use the language provider and its MT solution for instant communication, translating and sharing user-generated content and analyzing big data sets. 

SDL began developing MT technology more than 20 years ago. Its latest technology, XMT, was released in 2015. 

“Machine Translation has become critical to improving language translation workflows as well as enabling global business management,” Dominic Kinnon, president of global language solutions at SDL, said in a statement. “Our MT technology is used by companies from a wide variety of sectors including finance, life sciences, travel and government to equip them to solve their language challenges.”


In other technology software news ...

Adobe Releases Spark Web App

San Jose, Calif.-based Adobe released an integrated web and mobile solution for creating and sharing visual stories.

Called Adobe Spark, it’s free and designed for everyday communications. It helps users create visual content that engages audiences across multiple channels on any device.

Part of Adobe Creative Cloud, Adobe Spark’s web app syncs with Spark Post, Spark Page and Spark Video iOS mobile apps, allowing users to create, edit and share their stories.

The integrated solution is composed of:

  • Adobe Spark web app: a browser-based web experience for creating social posts and graphics, web stories and animated videos
  • Spark Post: an iOS mobile app that enables anyone to create social posts and graphics in seconds
  • Spark Page: an iOS mobile app that helps users create web stories
  • Spark Video: an iOS mobile app that enables users to create animated videos in minutes

Adobe is collaborating with Facebook Blueprint, a new global education and certification program to help agencies and advertisers achieve their business results through marketing on Facebook and Instagram platforms. 

SpringCM Bound for London

SpringCM, a Chicago-based sales contract management solution, is opening a new office in London to meet growing demands in Europe, the Middle East and Africa (EMEA).

SpringCM’s next-generation sales contract lifecycle management (CLM) platform promises to streamline sales contract processes to accelerate revenue growth, reduce costs and increase efficiency.

“With this move, we are aligning the company with Salesforce’s EMEA emphasis — one of their major growth markets,” Greg Buchholz, CEO of SpringCM, said in a statement. “We are in a unique opportunity to capitalize on this market.”

The company also announced the appointment of Lawrence Buckler as area vice president of EMEA. He will head the new London office and lead the company's growth in the area.

Karry Kleeman, CRO of SpringCM, said, “We want to continue the outstanding growth we have already seen in the region, as we meet the accelerated demand for our world-class sales contract and document management solutions.”

Buckler comes to SpringCM with 10 years of experience working with Salesforce — first as a customer and most recently as Global Alliances and Partnerships Director with CloudSense. 

Sprinklr Collaborates with IBM Marketing Cloud

Sprinklr, a social media management provider, has integrated with the IBM Marketing Cloud in a move designed to help marketers improve customer experience, increase revenue and reduce data security risks via a unified infrastructure and richer knowledge base.

IBM’s Universal Behavior Exchange (UBX) combined with Sprinklr's Experience Cloud in the move. It will help organizations deliver personalized customer experiences at scale. 

Sprinklr now connects to data sources within UBX, including e-commerce, CRM and payment processing data, and automatically creates target segments on social platforms including Twitter and Facebook. 

“The proliferation of digital channels has made it extremely difficult for large brands to know their customers and deliver a personal, human experience,” Erik Ober, AVP of paid media and audience management at Sprinklr. “That human experience starts with a unified view of the customer. With Sprinklr and IBM, marketers can connect their customer data with social insights, alongside e-commerce, CRM, payment processing, e-mail, and more, to create a more unified view of their customer.”

EY Aligns with GE Digital

EY and GE Digital formed an alliance to develop and provide industrial Internet of Things (IoT) services. The goal is to help industrial companies increase productivity from capital assets and processes linked in the cloud.

EY and GE Digital will develop and deliver services on GE's Predix cloud-based operating system. 

EY, which has been working with GE for more than 10 years, joins GE's global alliance partners, which gives members access to digital tools and domain expertise from across GE. EY will provide its experience in business transformation, IoT, data analytics and IT cybersecurity capabilities and access to global resources across multiple industries.

Learning Opportunities

"With data and digital technology impacting every industry, businesses are under tremendous pressure to adapt in almost real time,” Jeff Liu, EY leader for the GE alliance, and EY global sector head of technology, said in a statement. “Our expanded relationship with GE and approach to digital operations will enable us to bring innovative (industrial (IoT) services to market to help clients dramatically improve productivity, reduce cost and increase revenues.”

Teradata: Individualized Marketing In

Seventy-nine percent of respondents to a survey from Indianapolis-based Teradata Marketing Applications, a division of Teradata Corp, cite individualized marketing as a “high” or “very high” priority for their companies, with 43 percent claiming they are already delivering individualized experiences for all customers.  

Teradata defines individualized marketing as the ability to build experiences with an individual on his or her channels of choice in a consistent, dynamic and engaging way. 

“Mass personalization has failed,” David Panek, vice president of global marketing for Teradata Marketing Applications, said in a statement. “As consumers increasingly expect brands to deliver real-time, relevant messages, individualized marketing is becoming more important.”

Fifty-six percent of respondents said they have adopted agile marketing in some form, while 41 percent said they have introduced it specifically to strengthen interactions with customers.  Forty-four percent view connected interactions — deciding how, when and where to engage with consumers based on insights from web, social, mobile and other top data sources — as a critical issue.  

Ensighten Joins IBM Universal Behavior Exchange  

Ensighten, which provides enterprise tag management and omni-channel data services, announced that is has joined IBM’s Universal Behavior Exchange (UBX) to help customers drive smarter customer experiences.  

Ensighten will offer a data collection mechanism that can fuel IBM UBX with audience and event data. This cross-channel data can be used to power IBM Customer Experience Analytics to gain a holistic view of the customer journey, officials promised. IBM Marketing Cloud can also leverage this omni-channel data to deliver customer experiences.  

“Ensighten brings tremendous experience and leadership in tag management and customer data collection for many of the world’s biggest brands,” Ken Bisconti, VP of customer analytics at IBM. “Brands are looking to harness data from all of their disparate technologies and data sources so they can fuel both insight and action. Together, we are uniquely able to deliver on this vision.” 

Travel Tripper Debuts Travel Tripper Web

Travel Tripper, which provides hotel reservation and e-commerce solutions, just launched Travel Tripper Web (TT Web). 

This new website platform for hotels intends to increase direct booking revenue by combining multi-channel websites with the company’s booking engine.  

The website platform foundation is based on, a cloud CMS acquired by Travel Tripper in early 2015. founder and CEO Steffan Berelowitz joined Travel Tripper’s team as vice president of Digital Platforms. 

“Bluetrain’s cloud platform, now TT Web, uses on open web standards used by millions of developers and is a generation ahead of WordPress and anything else in the hotel sector,” Berelowitz said in a statement. “With TT Web, we are able to create a seamless e-commerce experience that drives users to book direct on the website, the hotel’s most profitable channel.”

Bloomfire Nets $12.8M

Bloomfire, which provides knowledge sharing software, closed a $12.8 million Series B round of funding from Austin Ventures. 

Mark Hammer, COO of Bloomfire, said the venture capital shows Bloomfire is "delivering on a clear need for knowledge sharing across the enterprise.”

Chris Pacitti, general partner at Austin Ventures, said Bloomfire's knowledge sharing platform solves a common problem: providing employees with easy access to the information they need to do their jobs. 

The announcement comes on the heels of the release of Bloomfire's sales enablement product, Bloomfire SE. Bloomfire SE extends the capabilities of Bloomfire’s core product to allow sales reps to share content with prospects.

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