Brand Centre is a Digital Management Asset solution, which aims to improve efficiency and protect brand equity. This program features interactive guides and best practice plans on how brand assets should be used.
“What if 2020 is the year we’ve been waiting for? A year so uncomfortable, so painful, so scary, so raw — that it finally forces us to grow. A year we finally accept the need for change.” – Leslie Dwight 2020 has been a remarkable year, fraught with disruption. Continue reading...
Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to real world problems more demanding than they realized. Continue reading...
One of the most popular but flawed marketing clichés is credited to Theodore Levitt, who became a professor of marketing at Harvard Business School in 1959. He said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This saying, according to another legendary Harva...Read more