Adgistics brand management solutions optimize brand delivery for clients at global, national and local levels, combining software with a range of professional services. The Adgistics solutions provided are 'Brand Centre', which is a brand management software, and 'Adgistics Services Group', which is a brand delivery management service.
Research has shown CIOs and IT have a more prominent role in digital experience technology selection than you might think, but partnership might be key.
According to research, the average enterprise leverages 91 martech tools. Is that far too much, or is that just the reality of marketing in 2019 and beyond?
IT and business leaders hold a great deal of responsibility for the success of digital transformation strategies. Here's how that plays out.