Retailers are asking for extended attributes, high resolution images and better marketing copy. Suppliers are tailoring their data to fit each retailer's unique requirements. Salsify both sides create and exchange mutual information, allowing products to get to the market faster and to maximize the sales opportunity for every product.
When most brands think about media assets, they think about the ways their teams can (or cannot) find the right images and videos needed to drive most engagement opportunities today. Continue reading...
“You can have data without information, but you cannot have information without data.” — Daniel Keys Moran Without data, you have nothing. Data makes everything easier. Every technology implementation needs to begin with good data. Continue reading...
Hypothetical question: If you were going to order cheese from an online grocery delivery service, how would you search or browse for the cheese you want? Would you go straight for the kill and type “Hook’s Four-Year Cheddar,” one of Wisconsin’s finest? Would you keyword search “cheddar” and bro...Read more