Retailers are asking for extended attributes, high resolution images and better marketing copy. Suppliers are tailoring their data to fit each retailer's unique requirements. Salsify both sides create and exchange mutual information, allowing products to get to the market faster and to maximize the sales opportunity for every product.
Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to real world problems more demanding than they realized. Continue reading...
One of the most popular but flawed marketing clichés is credited to Theodore Levitt, who became a professor of marketing at Harvard Business School in 1959. He said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This saying, according to another legendary Harva...Read more
Since mid-March, it feels like we’ve been reliving the same scorching summer day where everyone comments on how hot it is. Only instead of the weather, we're all using the same formula to discuss the state of any given software vertical. Continue reading...