Social Performance Monitor is a SaaS application that enables organizations to gain insight into the business benefits delivered by social across various brand marketing business outcomes.
Social media is always changing. Just when you think you've got it figured out, a new contender rises and manages to shift the landscape. TikTok is that new challenger. Continue reading...
In his introduction to the 2018 Content Trends report from Buzzsumo, Mark Schaefer, a content-focused consultant and author of the "Content Code," points out that content overload is nothing new, but it is a problem that is getting worse by the year. Continue reading...
Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012. Twitter didn’t announce its “tailored audiences” service until t...Read more