XM Symphony is an ecommerce platform that easily adapts and scales to the unique selling and buying scenarios for a users specific industry needs. Shopping and service experiences can be delivered and accessed on any device. Users can enable multichannel commerce for B2C and B2B businesses by connecting ecommerce with order management within Sage ERP to include customer service, inventory, merchandising, marketing, and financials.
Primary Use Cases
When the COVID-19 pandemic resulted in shelter-in-place rules, some businesses closed, while others went to strictly digital or hybrid online/curbside pickup ordering. It also fundamentally changed the customer journey. Continue reading...
Many B2B technology marketers dub their platform a “single source of truth. Continue reading...
Customer data platforms (CDP) are both one of the most disappointing investments brands made last year ... and the number one investment they want to make, according to Gartner and CommerceNext. Why? According to Gartner’s recent report, “A Marketer’s Guide to What Is — and Isn’t — a Customer D...Read more