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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Three hands hold up speech-bubble signs displaying different customer sentiments — happy, neutral and unhappy — against a soft blue background, illustrating customer feedback, opinions and experience measurement.
What Happens When Customer Feedback Feels One-Sided?
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Feature
Kristina LaRocca-Cerrone, VP Analyst at Gartner, left, and Jay Wilson, VP Analyst at Gartner, present on stage at the Gartner Marketing Symposium/Xpo in Aurora, Colorado.
Gartner Warns Marketing Leaders: Competence Is the AI Trap
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News
#FORRCX sign in the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee at the Forrester North America CX Summit.
Employee Experience Is Now a CX Variable — And Most Brands Are Failing It
Read now
A worker wearing a high-visibility safety vest and hard hat stands in front of an open industrial control cabinet inside a modern facility, inspecting electrical systems and infrastructure equipment. Metal cable trays, utility panels and safety equipment are visible throughout the clean industrial environment.
The Next CX Leaders Will Build Systems, Not Just AI
Large PEGA logo mounted on a wood-paneled office wall, featuring the company's white horse-head emblem with a teal accent above bold white lettering. Blurred plants frame the foreground of the modern corporate workspace.
Pega Launches Pega Customer Engagement Studio for Marketers
Man trying on shoes.
What Larry Joltin, the $500K Shoe Salesman, Can Teach You About Customer Experience
A group of nine skydivers forms a circle while freefalling high above a rural landscape, each person extending arms toward the center in a coordinated formation against a hazy sky.
How CMOs Build Brand Trust Across AI Search, Agents and Answer Engines
Plush teddy bear wearing a blue shirt and a call center headset, seated against a bright blue background, representing customer support or contact center service.
4 Contact Center Problems That Are Costing You Customers
Close-up photograph of a laboratory technician wearing blue gloves positioning a microscope slide beneath a microscope lens in a clinical or research laboratory setting.
AI Is Making Marketing Better at Watching Problems Happen
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Articles Tagged "Webtrends"(Page 3)

Feature
Article
Tips & Tricks
Week in Review: Hot Topics, Featured Events and Jobs (6-Feb-2010)
Feature
Article
Web Content
Webtrends Adds Advanced Targeting and Mobile Analytics
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Article
Web CMS
How Integrated is Your Web Analytics Package and is That a Good Thing?
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Article
Web Content
Webtrends Churns Out Updates, Says Hello to iPhone
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Article
Web CMS
Adobe Picks Up Omniture: What it Means
Feature
Article
Web CMS
WebTrends: A Busy Summer for Web Analytics
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Article
Web Content
Webtrends Acquires Widemile to Boost Web Analytics Features
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Article
Web CMS
Webtrends 9 Reinvents Web Analytics Story Telling
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Article
Web CMS
Web Analytics - Who is Omniture's Biggest Competitor
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Article
Social Media
Taking Too Long to Market to Online Audiences
Feature
Article
Web CMS
WebTrends' New Approach to Web Analytics
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Article
Web Content
Webtrends Offers Social Media Monitoring, Unlocks Customer Data
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Article
Web Publishing
Identifying Web Trends for 2009
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Article
Analytics
Crazy Egg Gets an Update, Drops Free Trial
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Article
Analytics
ClearGauge and ZoomRank Deliver Next Gen SEO Analytics
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Article
Analytics
WebTrends TagBuilder Simplifies Data Collection
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Article
Web CMS
SDL Tridion Foregoes Its Own Module in Favor of Unica?
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Article
Web CMS
WebTrends Provides Integrated Analytics to SDL Tridion CMS
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Article
Web CMS
Percussion Repositions Web Content Management Solution
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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Sitemap|
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