The Wire (Page 274)

Strategic brand marketing agency Titan ONE has joined the global E3 Network to expand its service footprint for integrated strategy and GTM initiatives beyond the US and Canada. As the only Canadian agency in E3, Titan will also offer Canadian and U.S. market perspective and reach to global E3 member agencies. "As our business has grown and evolved, we've been working with an increasing number of global clients.

Today’s B2B buyers want more self-service e-commerce, and B2B companies are responding. Last year, the sales that occurred on B2B e-commerce sites and apps grew 19% to nearly $2 trillion.

6WIND, a leading green-tech networking software company specializing in high-performance virtualized and cloud-native network solutions, today announced their partnership with Bluefire to help expand their reach and help accelerate the virtualization journey of CSPs, MNOs and Enterprises in the APAC market. Bluefire is a global business advisory and interim management firm with offices in Singapore and London.

Call Center Outsourcing Market Stay up to date with Call Center Outsourcing Market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth.

The leading global all-in-one digital marketing platform for small to medium-sized businesses, formerly known as Sendinblue, announces its rebranding as Brevo to deliver on its mission to provide businesses of all sizes with a full customer relationship management (CRM) suite to power long-term, sustainable growth. This requires that businesses invest in technology to grow customer relationships at scale.

Today's connected customers expect a personalized experience when using a call center to resolve their contact reason on the first contact. Furthermore, SQM Group's research shows that "76% of customers expect their call center experiences to be personalized.

Leading customer operations outsourcing innovator PartnerHero ( www.partnerhero.com) has acquired Summatti ( www.summatti.com), a conversation intelligence platform for an undisclosed amount. "I'm excited to join forces with PartnerHero and bring our expertise and technology to their growing client base," said Sid Bhambhani, chief executive officer of Summatti. "Together, we will accelerate our development and provide unparalleled solutions to clients in need of a better way to manage their CX operations." Headquartered in Waterloo, Ontario, Canada, Summatti is an AI-powered conversation analytics platform for customer experience teams that automates the process of conversation review and surface real-time insights. Summatti's founders, Sid Bhambhani, and Rashmi Bhambhani, will join PartnerHero full-time. "The customer support industry has focused a lot on how AI can replicate and replace the work agents do," said Piras Thiyagarajan, chief digital officer at PartnerHero. "We think AI can augment and enhance how humans interact with one another.

Litmus, a leader in email marketing, today announces the beta launch of Litmus Assistant, a new AI-powered solution that helps marketers create compelling and effective email campaigns faster. Adding to their existing portfolio of AI-driven email personalization capabilities, Litmus Assistant harnesses the power of AI to empower marketers to craft exceptional email experiences at scale.

Straive, a leader in delivering technology-driven data/AI solutions for EdTech, Research, and Information Services to leading global organizations, has announced the appointment of Ankor Rai, an experienced data technology leader, as its Chief Executive Officer. Straive is owned by BPEA EQT, part of EQT Group, a purpose-driven global investment organization focused on active ownership strategies.

SoluLab is thrilled to introduce its new practice of Generative AI Consulting and Development Services. The new convention mixes top-tier services, talented AI professionals, and extensive industry know-how that are now available to help businesses create advanced AI-powered applications that can significantly improve productivity and accelerate business operations.