The Wire (Page 335)

Take it from someone who has been working with Google algorithms since Google considered calling themselves “Backrub” — times are changing. It’s no secret that companies across the globe are being held to more stringent standards as it pertains to online data privacy.

Award-winning marketing communications agency Taylor is redefining its vision as a purpose-driven firm with the launch of “Shapers of Possibility.” The agency’s evolved focus is rooted in creating platforms, experiences and moments that open the door to meaningful consumer engagements. With this transformation, Taylor’s business capabilities have also expanded, building on its heritage in public relations and deep sports & entertainment expertise, to fuel breakthrough creativity across the entire media ecosystem, incorporating integrated strategy, creative and production services. “ This is a new chapter in a story that spans 40 years,” said Maeve Hagen, President of Taylor. “ In the last 20 years alone, Taylor has been on a remarkable journey defined by two distinct transformations, the first of which was heralded in the landmark Harvard case study, “Transformation at Taylor.” Now, it’s time to come together to shape our possibilities for the future, with our individual and collective purpose as the guide.” Accompanying the agency’s deep bench of public relations professionals, the firm has rounded out its strategy and creative practices with a diverse group of strategists, data analysts, copywriters, art directors, designers and production specialists bringing new energy to the work, leading to breakthrough projects.

Shoplogix, a division of FOG Software Group (FOG) and Vela Software, has acquired PROXIA Software AG (PROXIA), a German Manufacturing Execution System (MES) software company, further expanding its portfolio of smart manufacturing software solutions. PROXIA will strategically complement the suite of Smart Factory solutions offered by Shoplogix, bringing a strong feature set including planning, maintenance, and performance management software for discrete manufacturers.

SAN FRANCISCO--( BUSINESS WIRE)--Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time.

SAN FRANCISCO--( BUSINESS WIRE)-- Talkdesk®, Inc., a global cloud contact center leader for customer-obsessed companies, today introduced Talkdesk Automation Designer™ and Talkdesk Workspace Designer™, the latest additions to the Talkdesk Builder suite of low-code and no-code customization tools that enable organizations to easily develop and customize their ideal contact center. With heightened customer expectations, rising software development costs, a shrinking developer talent pool, and unpredictable macro environment, companies can find it hard to keep pace and almost impossible to get ahead in the race to deliver ever-better customer experiences (CX).

Cision, a global comprehensive communications platform, has acquired Factmata Limited, an advanced social and news media monitoring and analytics product that uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value. "As the communications landscape is rapidly changing, it's more important than ever as a professional to be able to do more than simply react as news develops. Factmata's unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

LONDON--( BUSINESS WIRE)--Contentstack, the Content Experience Platform (CXP) category leader and composable architecture pioneer, today announced $80 million in Series C funding. Georgian and Insight Partners co-led the round with participation from Illuminate Ventures.

Today, Hotjar, the leading Product Experience Insights platform, has acquired UX research platform PingPong to bring user research capabilities to its customers. Hotjar builds solutions for product teams to empathize with and understand their users beyond what is possible with traditional analytics.

LOS ALTOS, Calif., Nov. 15, 2022 (GLOBE NEWSWIRE) -- Fast Simon, the leader in AI-powered shopping optimization, today announced the availability of its Audiences - Personalization at Scale. By creating an integrated approach for targeted audiences, eCommerce merchants can design a total personalized shopping experience by type of customer and measure the impact of campaigns for current and future shopper groups.

Panthronics AG, a fabless semiconductor company specializing in high performance wireless technology, has extended its portfolio of high-performance NFC reader ICs with two new products, giving OEMs new options to design NFC capability into IoT devices and embedded and mobile computing systems. The new PTX105R reader for IoT and consumer electronics devices features a streamlined RF system which allows Panthronics to offer the PTX105R at a highly competitive unit cost.