The Wire (Page 330)

Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that Pamela Robertson has been named CMO. In her new role, Robertson will extend Paytronix’s brand, subject matter expertise and solutions into the market, with the goal of enhancing the knowledge and operational success of customers.

Chattermill, the Unified Customer Intelligence platform, today announced a $26M Series B funding round to double down on its growth, expanding its platform capabilities to meet its vision as the first true Unified Customer Intelligence Platform. The Series B was led by Beringea, with participation from previous investors DN Capital, Ventech, Runa Capital, btov Partners, SVB, and new investors Blossom Street Ventures.

B Code, a digital media platform reaching Black audiences, commissioned an in-depth white paper exploring why brands should harness the power of values-driven marketing when speaking to Black consumers SANTA MONICA, Calif.--(BUSINESS WIRE)-- My Code, the multicultural media company that enables brands, agencies, publishers, and storytellers to connect with multifaceted and diverse audiences, today released an in-depth white paper titled The Power of Values-Driven Marketing to Black Consumers, commissioned by B Code, the company’s marketing and media platform for reaching Black audiences. The study explores why brands should harness the power of values-driven marketing to Black consumers.

Brightloom today announced a series of strategic partnerships, integrations, and product updates to its Customer Growth Platform (CGP) to continue providing customer intelligence and personalized recommendations to unlock data-driven marketing for restaurants of all sizes. In addition to strong traction with existing customers Ruby Tuesday and El Pollo Loco, Brightloom onboarded new customers including Honeybrains and R&R BBQ, and introduced new partnerships with Lunchbox.io and Utiliti.

WPP (NYSE: WPP) today announces that it is acquiring Diff, a leading commerce agency based in Montreal, Canada. Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem.

The end of the year is coming with great news for us, at Nestor. We’re thrilled to announce that we raised a $2 million seed round to advance our mission and support organizations worldwide to move beyond the traditional rigid jobs architecture and build agile people strategies based on skills.

Frame AI, the leading AI-driven platform for Customer Intelligence, announced today that it has raised $7.6M in funding to accelerate growth. The oversubscribed round was led by existing investors G20 Ventures with participation from FirstMark and Greycroft, and attracted majority participation from new institutional investors Velvet Sea Ventures and ValueStream Ventures, and strategic investors Twilio ($TWLO) and LiveRamp ($RAMP).

Rokt announced a secondary transaction led by Square Peg and Wellington Management that increased Rokt’s valuation to $2.4 billion, less than 12 months since we raised $325 million in our Series E fundraising round. “Despite broader market declines in valuations, we continue to see rapid growth in Rokt driven by new ecommerce partners and an uplift from advertisers,” said Bruce Buchanan, CEO of Rokt. “Due to the challenging economic climate, ecommerce companies are focusing on more relevant customer experiences that improve economics and deliver new revenue. This has further propelled Rokt’s growth and we’re pleased to see this expression of support from existing investors as Rokt looks towards an IPO.” During 2022, we announced multiple significant new partnerships, including with Uber and AMC Theatres.

Audiense today announced the acquisition of SOPRISM, the digital consumer insight tool which supports leading agencies and brands in developing their audience understanding. As part of the acquisition, Audiense will merge the SOPRISM team and product into the existing platform, to enhance the analytics and insights available for customers.

Following a successful pilot, EverService Holdings, LLC “EverService” has launched a new Lead Capture Services product aimed at helping thousands of SMB companies around the USA capture more leads, book more appointments and generate more revenue at potentially lower costs per lead. The new offering integrates solutions from two of EverService’s brands, Blue Corona and Nexa, by generating increased demand through industry-leading digital marketing, answering calls 24/7/365 and booking appointments directly in clients’ CRM and field management software. “We are relentlessly focused on delivering value for our clients”, shared EverService CEO, Jeff Mosler. “This combined offering solves a business opportunity that most of our clients seek — increase lead generation activities and maximize conversion to scheduled appointments.” Early results from clients in the professional and home services verticals are positive, showing an average call conversion rate of >30% to qualified leads from calls that otherwise would not have been answered.