The Wire (Page 334)

8.Finance is an educational and marketing platform with a simple “ Snake for Crypto ” game that aims to onboard the next billion crypto users and educate them to make their path smooth and safe.

PETLOVERSCHAT is the first social media platform devoted to connecting animal lovers and owners with one another. This social media platform was founded and developed by Arlene & Joseph Scarano.

MOUNTAIN VIEW, Calif., Nov. 22, 2022 /PRNewswire/ -- Bloomreach, the world's #1 Commerce Experience Cloud, today announced businesses can now integrate Snapchat ads with Bloomreach Engagement. The integration will allow marketers to drive more efficient ad spend by using customer data and key segments from Bloomreach Engagement to reach the right shoppers with each ad, ultimately lowering customer acquisition costs.

SAN DIEGO | Nov. 22, 2022 — Tealium, the largest independent and most trusted customer data platform (CDP), recently launched the Identity Partner Ecosystem, which contains new features that provide customers with enriched identity capabilities and increased access to integrations with leading identity providers. With companies shifting digital strategies to adapt with the deprecation of third-party cookies, urgency around new means of delivering personalized experiences is critical.

TaskUs, Inc. (Nasdaq: TASK), a provider of outsourced trust and safety and digital customer experience services to fast-growing technology companies, has announced a strategic investment in AntiToxin, Inc., dba, L1ght, an anti-toxicity AI company headquartered in Tel Aviv, Israel. L1ght’s technology uses AI to identify and analyze harmful online content. The investment will support the launch of the Safety Operations Center, an integrated solution that leverages L1ght’s AI and TaskUs’ moderation professionals to protect users of social networks, dating apps and online marketplaces.

Beringer Capital ("Beringer"), a leading North American private equity firm specializing in the information, marketing, and technology sectors, is proud to announce it has made a significant investment in Fort Myers-based VeraData Holdings, LLC ("VeraData"). Founded in 2007, by entrepreneur Michael Peterman, VeraData is a leading decision science and fundraising platform company that delivers industry-leading fundraising outcomes to not-for-profits ("NFPs") by leveraging proprietary data and analytics algorithms and a broad suite of campaign fulfilment capabilities to deliver unprecedented fundraising growth.

Calgary, Alberta – November 17, 2022 – Symend, the leader in Behavioral Engagement TechnologyTM, today announced that it has raised over US$40 million to further accelerate its growth and global market expansion. The company is on track to double the number of customers served for the third consecutive year and will serve over 40 million consumers on behalf of North America’s largest companies this year.

NEWARK, Calif., Nov. 21, 2022 /PRNewswire/ -- Optiwise.ai, Inc ("Optiwise"), a leading marketplace optimization platform, has raised $1.3 million led by StartupXseed Ventures. Optiwise.ai assists brands and retailers in scaling their eCommerce business across multiple marketplaces by combining the power of machine learning and artificial intelligence, and the experience of a seasoned team of data scientists with decades of eCommerce experience to provide actionable insights and optimize performance across marketplaces.

Yahoo today announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalization, performance and measurement. “Two industry changes are accelerating adoption of Yahoo ConnectID,” said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo. “First, in today’s digital environment, every dollar counts, making it critical for advertisers and publishers to ensure campaigns are relevant, measurable and performing.

Prudential Financial, Inc. ( NYSE: PRU) is launching Now What? — a new advertising campaign with a unique twist that distinguishes the brand from competitors by encouraging consumers to use uplifting moments to secure their financial future. Now What? advances Prudential’s purpose to make lives better, particularly as pandemic recovery continues and economic uncertainty remains.