Sotera Intelligence offers social media threat assessment services that use proprietary technology to collect and analyze open-source intelligence (OSINT) with the goal of identifying potential threats voiced on social networks in real time, and before harm can be done. It also provides data gathering and consulting services for both civil and criminal proceedings as well as strategies for combating social media threats, including terrorist activity.
Primary Use Cases
Marketing, Advertising, Social Media Marketing, Brand Reputation Management, Customer Service
Wendy’s, KFC, Oreos and other big-name brands have seen enormous results by investing in expert social media managers. According to eMarketer, 90.4% of millennials, 77.5% of Generation X, and 48.2% of Baby Boomers actively use social media. Continue reading...
Today’s brands are investing heavily in social media marketing and advertising. In fact, eMarketer expects ad spending on social media platforms to increase 20.4% in 2020 to over $43 billion. Continue reading...
At the start of 2020, 3.8 billion people were active on social media. Continue reading...