All organizations, no matter their industry or size are discussing their mobile strategy.

Mobility has moved to the forefront of every industry and all market segments.

Mobile strategy is as commonplace and essential as IT strategy and business strategy. But as the world goes mobile, the speed at which mobile moves is also moving at an incredible pace. The mobile strategy you meet about today could become obsolete tomorrow.

From a Novelty to the Default Model

It wasn’t that long ago that it was considered a novelty to use a mobile app to rent a car, purchase tickets, or make a reservation.

A company’s mobility strategy was understood to be a separate entity from its overarching corporate objectives.

Now, however, mobility is getting close to being the default consumption model, with lines blurring to a point where mobility strategy will become an anachronism on par with “roll down the window” or “dial the phone.”

Organizations need to roll out technologies that can take advantage their ability to expand their mobile capabilities. A company’s strategy must inherently include mobility, including connecting employees, customers, and partners at any time and on any device with real-time information.

A Unified Mobility Platform

Mobility needs to be requisite with all core capabilities and inseparable from the focus area of the entire company.

Multiple things — the platform for building mobile apps; the security and management for mobile apps, devices and content; and the mobile service that delivers usability — must all come together under one unified platform to ensure optimal user experience and performance.

From an internal standpoint, this means all mobile technologies fall under the purview of the same design team.

From the customer’s standpoint, this means with a few simple configuration steps, any current or net-new, web-based application can be consumed as a robust, highly customized, responsive mobile app.

A mobile service makes this possible with built-in qualities that are essential to any well-built mobile app that people actually want to use: social, mobile, analytics, and cloud components that together make an app come to life.

Social, of course, entails components such as ratings, sharing, and networking. Mobile qualities include push notifications and offline access. Analytics — crucial for enterprise use — are important to improve the performance of the app by understanding how it is being used, which features are most popular, and what challenges are faced, and so on. And cloud, as the consumption model, informs ease of use.

Mobile Meets Cloud Considerations

The importance of the cloud cannot be overstated. Connecting to an enterprise system has, to-date, been challenging for app developers accustomed to working in infrastructure environments ill-suited to support a seamlessly integrated mobile connection.

Learning Opportunities

The cloud offers a tremendous cost savings for customers. The integration allows for an immediate and secure connection to on-premise and cloud-based applications, as well as a connection with enterprise data throughout a company’s landscape.

On the other end, it simplifies the development of net-new mobile apps in the cloud and the conversion of web-based applications.

Even stripping away the cost savings and the benefits of offering a simple connection to enterprise data, the reality is that cloud adoption is on the rise because of the universal recognition that cloud is where most innovation happens today.

Using advanced platform technology, companies can integrate simple, “click-to-consume” models for easy app downloads, similar to a public app store. Once an app is published, typically an end-user can access the enterprise storefront and view all authorized apps.

A secure download completes the end-to-end, integrated process in which application management and application security are now tied to application development. This unification underscores the fact that it has never been simpler to discover, build, customize, publish, and distribute an enterprise application.

Next-Generation Mobile Experiences

As cloud and mobility continue to gain steam in the enterprise, simplicity will become a natural expectation. With greater adoption, people will eventually forget that on-premise infrastructures were typically complex.

Remember, we are only at the beginning of a big wave of innovation with the Internet of Things (IoT) and Deep Learning.

IoT is a prime example of why mobility and innovation will become inseparable. IoT-ready mobile apps can sense and transmit sensor data from nearby devices.

This model supports any number of innovative scenarios, such as a plant manager receiving real-time notification of a machinery service issue while walking down the shop floor. Machine and Deep Learning allow us to predict user’s behavior and offer them a tailored experience based on their intent.

Working with an end-to-end unification of all mobile technologies and mobile service in the center, a company’s mobility strategy becomes indistinguishable from its overarching strategy. This makes everything easier for employees and customers, and simplifies business process and delivery. 

Title image "Tree of hearts" (CC BY 2.0) by Holly Norval 

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