Articles
Tag: eloqua
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Oracle Fattens Its Marketing Cloud #MME15
Oracle takes its turn on the marketing cloud technology stage today by announcing enhancements to its marketing cloud suite. The news comes during its Modern Marketing Experience conference at the Venetian Hotel in Las Vegas. The Redwood City, Calif.-based tech giant announces integrations that marry its marketing technology acquisitions with
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Oracle Seeds BlueKai into its Cloud #OOW14
Oracle's multibillion-dollar buying spree of marketing technology companies bore new fruit today as it announced the integration of its BlueKai data management platform with Eloqua's marketing automation tools. The move allows the use of anonymized data from Eloqua with the analytical tools in BlueKai.
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Marketers Like Oracle Cloud's Summer Releases #interact14
It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.
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TechValidate Integrates With Oracle Eloqua Marketing Cloud
TechValidate believes it has a solution that integrates seamlessly with one of the industry's big players in the marketing software cloud space. The Emeryville, Calif., provider, led by CEO Brad O'Neill (pictured left), announced this week its integration with Oracle Eloqua Marketing Cloud.
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Oracle Exec Notes: Integrating Tech is Never Easy
Oracle and President Mark Hurd began to build hype for the company's new marketing cloud at a company event in New York City yesterday. But it was neither Hurd, his colleagues or their customers who spoke the most telling words.
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Eloqua Marketing Automation Meets Gmail with Cirrus Insight
Cirrus Insight is putting a lot of stock into making the Gmail experience better for marketers and salespeople. Last fall, the CRM app developer out of Laguna Hills, Calif., united Salesforce and Gmail on mobile devices. Then in February it added marketing automation capabilities via Pardot and Hubspot.
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Oracle Expands Marketing Platform Eloqua Throughout Its Clouds
Oracle is out with a new release of Eloqua, improving integration with its Marketing and other Clouds. At the end of 2012, Oracle bought marketing automation provider Eloqua, and getting the company's growing family of marketing, sales and social products to work nicely together has been a key aim
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Competitor: Oracle's Latest Acquisition Fills 'Major Gap'
Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.
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What the Responsys Acquisition Means for Oracle, Digital Marketing
What company is next after Oracle’s $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather than later, analysts told CMSWire. The Redwood City, Calif.-based software giant's latest acquisition comes during a time of industry transformation.
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Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua
Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion.
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Oracle, Eloqua Integrating Products and Customers Too #ee13
Oracle continues to integrate Eloqua's marketing automation and revenue performance management solutions — as well as the companies respective customer bases. Are enterprise software companies all about the software suite? That may have been truer in the past.
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Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13
While traditional marketing automation tools have reached maturity in many ways, trying to do the same kinds of things with social media could take twice as long. Social Can Scale, but it's Complicated Digital marketers today lean heavily on Web and email based tools to generate leads and create loyal customers. The most sophisticated marketers
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Oracle Eloqua Fall Update Enables Facebook Custom Audiences Targeting
The fall update for Oracle's Eloqua marketing automation tool includes integration with Facebook Custom Audiences for improved targeting, expanded partnerships in its AppCloud and a continued march towards integration. Eloqua Social Media Targeting Not only will Eloqua allow companies to be more precise when targeting people on Facebook, the
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Oracle Buys BigMachines, Increasing Cloud-Based Sales Functionality
Oracle just announced it has bought Chicago-based Configure, Price and Quote (CPQ) provider BigMachines in a move that will greatly enhance its cloud-based sales functionality. While the details of the deal were not disclosed, some sources suggest Oracle could have paid more than $400 million.
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