The Wire (Page 248)

Lytics, a 100% Google Cloud-native, premier customer data platform (CDP), today announces that Customer 360 for BigQuery, is now available on Google Cloud Marketplace. Companies who want to accelerate their customer data infrastructure in the age of AI can now easily deploy the industry’s most powerful customer profile with over 200+ Vertex AI enriched attributes out of the box on Google Cloud. “Together with Lytics and Google Cloud, the enterprise can build its customer data moat, onboarding AI more effectively and enriching their business systems with all of their relevant, complete, first-party data,” said Jascha Kaykas-Wolff, President, Lytics. “In the age of AI nothing is more important than developing a unique dataset about your customers to onboard new models and improve performance.” Customer 360 for BigQuery - Powered by Lytics’ is the best solution for Google Cloud customers to securely connect and unify all customer touchpoints across channels and platforms with robust web and mobile SDKs, APIs and more than 300 pre-built connections.

Sitedux ( www.sitedux.com) announces the launch of its new personalized web Dashboard and trusted website Directory. With Sitedux, Internet users no longer have to navigate disorganized browser bookmark folders or keep innumerable browser tabs open.

Kearney, a leading global strategy consulting partnership, has acquired TEAMS, an industrial design firm with a unique heritage and whose customers include many of the world's best-known consumer and equipment brands. The acquisition will enable a deeper partnership between TEAMS and Kearney's Product Excellence and Renewal Lab (PERL), a lab within Kearney that advises companies on product strategy.

Sales Dashboard Advertising Overview Inventory Dashboard Purvey AI's eCommerce analytics and marketing dashboard is here in time for Prime Day for Amazon Vendor Central, Seller Central and Walmart Marketplace Our Purvey AI platform provides vendors, brand, agencies and sellers a simple and unified god view of their various Amazon Seller Central, Amazon Vendor Central and Walmart accounts.” — Ryan Craver NEW YORK CITY, NY, USA, July 11, 2023/ EINPresswire.com / -- Purvey AI, the eCommerce analytics leader, today announced a formal launch to the public. Purvey AI has exited a private beta and now can be used globally for the 3 million plus global vendors and sellers on Amazon Vendor Central, Amazon Seller Central, Amazon Advertising and Walmart Marketplace.

Lake Michigan Credit Union (LMCU), a top five mortgage credit union headquartered in western Michigan, has partnered with Total Expert to help drive personalized engagement to their more than 568,000 members. By leveraging Total Expert’s purpose-built engagement platform, LMCU will be able to tap into intent data to serve up robust educational and product offerings to their members at the precise moment.

SproutLoud, the leading provider of distributed marketing solutions, today announced that it has expanded its support for multi-tier distribution channels. This new set of features allow brands to extend their marketing and sales enablement tools to more parties at different levels of the distribution chain, giving them greater control over their marketing efforts and enabling them to build stronger relationships with their end customers. “Nothing exists on the market today that allows brands to jointly collaborate with multi-tiered partners, who often have their own networks of dealers, contractors and employees, in order to extend channel partner marketing efforts.

NielsenIQ (NIQ) and GfK SE (GfK) today announced the successful completion of their strategic combination, culminating in forming the world's leading consumer intelligence company. This transaction combines two industry leaders, consolidating their strengths and complementary capabilities to provide clients with an unmatched suite of comprehensive and innovative solutions.

Axcient, the leader in business availability software for Managed Service Providers (MSPs), today announced a new vice president of marketing, Bryce Roberts. In his role, Roberts will lead the entire marketing effort with a focus on driving Axcient’s accelerating growth.

Front Row, formerly known as the Fortress Brand Group, has officially announced its brand consolidation and merger, uniting several prominent brands that include the Fortress Brand, School House, Taylor & Pond, Bizmut, and Finc3. This strategic move enables Front Row to provide comprehensive global support to clients across the U.S. and Europe.

Digitino Emporium, a leading provider of comprehensive marketing solutions, is revolutionizing the way entrepreneurs and business owners gain attention and authority in their industries. Through their DFY press release services, the company helps both new and seasoned professionals to secure media features on prominent platforms such as Yahoo Finance, Business Insider, Market Watch, ABC, FOX, and many more.