The Wire (Page 300)

Questus, a digital agency that creates advertising for the modern consumer journey, announced today its continued investments in strategy, analytics, and leadership with the hiring of Jim Lyons as Chief Strategy Officer. Lyons becomes Questus’ first Chief Strategy Officer and brings with him a broad array of executive leadership experience, including Chief Strategy Officer for Havas Edge (Havas), President of Rapp (Omnicom), and several CEO and advisory roles.

The Partnership on AI is opening up a process for additional companies and AI experts to join an effort encouraging responsible use of synthetic media. Partnership on AI’s Responsible Practices for Synthetic Media: A Framework for Collective Action launched with an inaugural cohort including Adobe, BBC, Bumble Inc., CBC/Radio-Canada, OpenAI, TikTok, WITNESS, and synthetic media startups Synthesia, D-ID, and Respeecher. “In the last few months alone we’ve seen AI-generated art, text, and music take the world by storm,” said Claire Leibowicz, Head of AI and Media Integrity at PAI. “As the field of artificially-generated content expands, we believe working towards a shared set of values, tactics, and practices is critically important and will help creators, content platforms, and distributors use this powerful technology responsibly.” Created over a year-long process with input from over a hundred contributors, Partnership on AI’s Responsible Practices for Synthetic Media is a set of guiding recommendations for those creating, sharing, and distributing synthetic media – also known as AI-generated media.

Qualtrics (Nasdaq: XM), the leader and creator of the experience management category, today announced Real-time Brand Intelligence and Research Hub, new purpose-built solutions that use real-time analytics and predictive insights to help organizations understand brand performance, grow market share, and make smarter and faster decisions in response to the needs of their customers. Keeping a pulse on brand experience has never been more important.

Global enterprise B2B digital marketing agency and marketing-led customer experience innovator DemandLab today announced it has completed Service Organization Control (SOC) 2 Type 1 certification. Successful achievement of this certification verifies DemandLab’s focus on compliance and data security, ensuring the effectiveness of the agency’s internal security processes.

The SEOWRITEE app writes optimized articles of up to 3,000 words in minutes. From now on, all those who want to get more organic traffic from the search engines Google, Bing and YouTube do not have to write web texts and articles tediously, they only have to edit and publish them.

SOCi Inc., the marketing platform for multi-location brands, announced today it has raised a total of $120 million to invest in a revolutionary line of AI marketing products and to expand into new markets. The round is led by JMI Equity ("JMI"), a growth equity firm focused on investing in leading enterprise software companies, with participation from Vertical Venture Partners (VVP), Blossom Street Ventures, and strategic investor Renew Group Private Limited, owner of 5-hour Energy International and other innovative products.

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Campaign Automator TM for Google Campaign Manager 360. DV Campaign Automator TM is a first-of-its-kind solution that streamlines the entire campaign trafficking process – from campaign creation and settings adjustments, to tag management, billing and reporting – removing manual, repetitive touch points that can hinder campaign execution and performance.

In both the business and the prosaic sphere, technology remains relevant. Our world is defined by innovation and how it paves the way for convenience.

Alpine IQ, a leading provider of data and marketing solutions for retailers and brands, has announced the release of an updated platform with new features aimed at helping businesses increase revenue, build brand loyalty, and operate in highly regulated markets. One of the key highlights of this release is the addition of in-app shopping, re-ordering, and the ability to review historically purchased products.

Digital experience company Acquia today announced new integrations for its digital asset management platform, Acquia DAM (formerly Widen Collective ®), to enable customers to create a more efficient, automated content supply chain. These new integrations give customers more control over brand consistency, extend the value of content and data created in other systems, and help marketers and content creators become more productive.