The Wire (Page 305)

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced an integration with Scope3, the source of truth for supply chain carbon emissions data. As the advertising community continues to seek out ways to reduce its carbon footprint and minimize its impact on the environment, Viant takes another step towards initiating industry-wide change by leveraging Scope3’s emissions measurement data to further improve the carbon footprint of its supply chain. “The climate realities of today require real action from all of us in the advertising community,” said Tim Vanderhook, co-founder and CEO, Viant. “That is why at Viant we continue to take steps to not only reduce our own carbon footprint, but to support our customers and partners who strive to do the same.” Viant’s Scope3 partnership marks the most recent step the company has taken to further its sustainability mission.

Sendinblue, the leading all-in-one digital marketing platform for small to midsized businesses, today announced an integration of the WhatsApp Business Platform to enable one-to-one or mass marketing messages for small and medium-sized businesses. With more than 2 billion people in more than 180 countries using WhatsApp, Sendinblue users will have the ability to connect with customers in real-time and on a platform that they know and love.

AMC Global, an international custom market research firm specializing in launch strategies and brand tracking, has hired street painter and muralist Nate Baranowski to create a new visual experience at their headquarters near Philadelphia. The project is part of the company’s larger plan to create appealing spaces as staff come back to the physical offices after remote working during the pandemic. “We are looking forward to working together again in a collaborative environment, and this mural project is just one step toward creating fun reasons to physically return to the office,” said Ken Roshkoff, CEO of AMC Global. “The way Nate paints is all about perspective and storytelling, and those are the same things we bring to our clients in the market research space.” The 3D illusion artwork by Baranowski is designed to look like it pops right out of the ground or wall, leaving space for people to pose within the artwork to “finish” it.

Today, BREATHE! Convention announced the release of the official BREATHE! Convention White Paper, which serves as a comprehensive guide that details a mission of rapidly increasing Web3 education and adoption around the world. “This is our love letter to all the projects out there who want more transparency and credibility in the Web3 space,” said Public Relations Director Brian Edmiston. “The BREATHE! White Paper is the ultimate game plan for how we’re making this convention the staging area for worldwide adoption of blockchain, metaverse, AI, and all other adjacent Web3 technologies. We want Web3 developers, investors, and enthusiasts to know that BREATHE! is about empowering businesses, groups, and individuals who want to make that leap to the next evolution of the internet.” It also provides detailed information on the convention's offerings, including workshops, panel discussions, and keynote presentations from industry experts that provide value for the entire spectrum of people in Web3, from Web3 pioneers with extensive knowledge to professionals just starting their journey into the Web3 space.

As part of its growing open source initiative to equip the development and data community with valuable data toolsets, Versium, a leading data technology company, today announced it has released File Hasher – a free tool that hashes and saves first-party data to ensure privacy when working with third-party vendors. Versium’s File Hasher is a privacy-forward approach to working with customer data that optimizes for identity resolution - both outside and inside of data clean rooms.

New data released by Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative to tell clients’ unique stories and drive business results – reveals consumers are making purchase decisions based on influencer content. The data shows 81% of respondents have either researched, purchased or considered purchasing a product or service after seeing friends, family or influencers post about it.

VIQ Solutions Inc. ("VIQ", "VIQ Solutions" or the "Company") (TSX and Nasdaq: VQS), a global provider of secure, AI-driven, digital voice and video capture technology and transcription services, today announces the seamless integration of VIQ Carbon media platform and Sony Ci Media Cloud to streamline the media production process simplifying content creation. VIQ Carbon, a cloud-based media content and text workflow platform, was developed to address broadcast production needs, including administrative controls for organizations with complex workflows and a need for a high level of security.

TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, and franchises, today announced the release of an enhanced API connection for Yahoo! Japan Display Ads (YDA). This feature enables ad agencies and marketers in Japan to visualize the performance of YDA per each banner image in a campaign and reduces the time-consuming work to manually build dashboards and reports to measure YDA performance. “From a digital marketing perspective, Japan is a very unique country,” said Kotaro “Ko” Haruta, the CEO of sembear LLC, the partner reseller of TapClicks in Japan. “Although global ad platforms like Google and Facebook are important media for digital marketing in Japan, Yahoo! Japan is one of the most critical and strongest media”.

ChurnZero, the platform and partner for Customer Success, has partnered with Success in Black as an official sponsor to advance diversity, equity, and inclusion (DEI) across the Customer Success (CS) industry. The year-long partnership is designed to elevate Black thought leaders in CS, amplify conversations about diversity in CS, and meaningfully help more Black CS professionals build the skills and experiences needed to advance to leadership roles.

Leading revenue growth consulting and training company, Corporate Visions, announced today that it is acquiring Primary Intelligence, the leading provider of automated customer feedback to find and fix sellers' blind spots that cause them to lose deals. "The future of sales enablement is providing custom rep-specific coaching in the flow of work. Ideally those recommendations are based on actual performance feedback from real customers," said Erik Peterson, chief executive officer of Corporate Visions. "The acquisition of Primary Intelligence will enable us to make invisible problems visible and then provide personalized coaching to reps based on how buyers respond to them in sales cycles." Primary Intelligence has analyzed nearly 100,000 B2B purchase decisions for hundreds of companies in 50 different industries over the past 20 years.