The Wire (Page 309)

FindMine, the leader in AI-powered content creation for brands, today announced the opening of a Paris office. The new office will better enable FindMine to address the untapped potential of the market in Europe, where a growing number of European brands and retailers are embracing digital and omnichannel strategies.

Small advertisers can now protect their online advertisements from click fraud free of charge thanks to Polygraph’s “no cost” click fraud detection and prevention offer. “We are offering our click fraud detection and prevention service free of charge to advertisers who receive up to 500 ad clicks every month,” said Trey Vanes, Polygraph’s head of marketing. “Small advertisers will see who’s generating fake clicks on their ads, how they’re doing it, and how to prevent it.” Vanes says advertisers will not be charged if their advertising traffic exceeds 500 clicks per month. “Advertisers have two options if their advertising traffic exceeds 500 ad clicks every month,” said Vanes. “Polygraph can either ignore the excess clicks, in other words, they won’t be checked for fraud, or advertisers can upgrade their accounts to one of our paid packages, which starts at $50 per month for unlimited websites.” According to Vanes, everyone who advertises online needs to use a click fraud detection and prevention service. “We see a lot of click fraud on the various ad networks,” said Vanes. “A major ad network appears to be doing no click fraud detection at all, which means it’s a free-for-all for scammers who want to steal money from advertisers.” “It’s important you protect yourself, and don’t rely on the ad networks to do it for you, as they earn money from every click, real or fake,” added Vanes. Polygraph uses cutting-edge technology to detect click fraud, so advertisers can quantify how much money is being stolen.

USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced The Farmer’s Dog, a brand that made its Super Bowl debut this year, the winner of the 35 th USA TODAY Ad Meter competition, presented by Kia Motors. The “Forever” commercial portrays the life-long journey and bond between a puppy and its owner progressing through decades and milestones together.

Advert and tracker-free search engine Neeva has today launched NeevaAI in Europe, which harnesses the power of artificial intelligence (AI) to deliver an experience that combines the best of large language models such as ChatGPT with the authority and timeliness of search. Following a successful beta launch in the US in December 2022, NeevaAI is available to Free Basic and Premium users across the world from today.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announces its public, cloud-based Data Clean Room built in partnership with Snowflake, the Data Cloud company. This offering, Powered by Snowflake, allows customers to securely share data sets with partners and platforms to identify high-value consumer segments, lapsing customers, co-branding, loyalty, and prospecting opportunities – without revealing personally identifiable information (PII).

ChurnZero, the leading Customer Success platform and partner, has launched a free version of Customer Success AI (CS AI™), the first generative artificial intelligence built into a Customer Success platform. Starting today, any Customer Success professional or team can use CS AI to ideate and draft customer engagements, content, and strategy ideas on demand, with no ChurnZero subscription necessary to use the tool.

Life is long. Your last canceled customer could be your biggest customer down the line.

Sesame Labs, a Web3 marketing platform that equips Web3 marketers with the tools they need to reach, engage, and attract users, today announced it has raised a $4.5 million seed funding round. The round is being co-led by Wing Venture Capital and Patron, with participation from DoubleJump, Forte, MoonFire, Samsung, Twin Ventures, and angel investors including Balaji Srinivasan, chief technology officer at Coinbase and founder of Earn; Robin Chan, co-founder of fractal; and Ryan Spoon, ex-chief operating officer at Sorare.

NP Digital, a leader in performance marketing, today became the first independent performance marketing agency to receive the Universal Technical Institute (UTI) Agency Partner of the Year. The UTI marketing team presents the award for exceptional service and effective management of the integrated team across all UTI online marketing initiatives.

Sendinblue, a leader in digital marketing, is pursuing its ambitious growth strategy with the acquisition of Captain Wallet, a pioneering start-up and leader in mobile wallet marketing. This acquisition showcases a new strategic direction for the company: addressing the needs of retailers and large accounts by adding a customer loyalty and retention channel.