The Wire (Page 311)

Infillion has acquired Phonic, a global market research platform designed to build voice and video surveys, analyze insights, and create media-enabled research for its partners. Phonic uses AI to accelerate analysis of the data it collects and works with an impressive list of enterprise and academic clients. "Phonic is thrilled to join Infillion and its impressive team," said David Ferris, Co-Founder and CEO of Phonic. "Being part of a premier, customer-focused tech company allows us to leverage Infillion's industry expertise, existing relationships, and resources to accelerate product development and expand our footprint." Phonic, founded in 2020 by Ferris and Mitchell Catoen, Silicon Valley engineers, is focused on using artificial intelligence to blend quantitative and qualitative research to deliver better consumer insights.

reCommerce, a Topspin Consumer Partners portfolio company and global strategic partner to consumer brands selling through Amazon, has acquired Firefly Buys, a high-growth, full-service e-commerce accelerator and one of the largest North American Amazon sellers. Established in 2006 by Ryan Flanegan, Ryan Kuelpman, and Jonathan Katz, Firefly Buys is a full–service e-commerce accelerator.

QuestionPro, a global leader in online survey and research services, has acquired the assets of doopoll, the multilingual, realtime engagement platform. QuestionPro will integrate doopoll’s features and its customers will be integrated into its comprehensive research and experience management platform while also boosting its physical presence in the United Kingdom.

Hudson MX, provider of the first and only fully cloud-based platform for end-to-end media buying, billing and paying, today announced a deal that provides substantial new funding to enable its expansion to meet growing market demand. The round is being led by a new investor, with Ascential plc increasing its minority stake and gaining a route to majority ownership as early as April 2024.

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that as a part of its corporate sustainability efforts, it has partnered with Ad Net Zero, the cross-industry coalition driving change and action around sustainability in the advertising industry, as a founding member. “Viant’s shared sustainability vision and history in creating innovative solutions, makes them an ideal partner in our journey toward sustainability in advertising,” said John Osborn, USA Director, Ad Net Zero. Additionally, Viant launched Adtricity®, a carbon impact reduction program aimed to assist clients in meeting their sustainability goals.

Ecommerce and technology leaders are challenged by limited development resources and rigid template-based platforms, preventing them from achieving agile storefronts and capitalizing on “in the moment” marketing. To solve this problem, Zmags, the industry leader in driving digital experience transformation, has released Fastr Frontend, the first Frontend-as-a-Service built for the business user.

impact.com, the world’s leading partnership management platform, announced today that it will power affiliate link deals across Google surfaces, helping consumers find relevant deals and discounts. As part of this collaboration, impact.com will provide U.S.-based brands with the ability to reach consumers with relevant offers on Google’s mobile surfaces, such as Google Search, Google Maps, and through the Google Pay app.

ChatGPT, also known as Generative Pre-trained Transformer developed by Open.AI is a next-gen conversational AI that can transform the recruitment industry in many ways.

Breef (breef.com), the world’s first online agency marketplace, has announced $16 million in new funding led by Greycroft. The platform has transformed project outsourcing for global brands and emerging businesses by facilitating agency connections in under seven days – through a combination of proprietary technology and payment innovations.

OKC Digital Marketing Agency Agency is offering free consultations in 2023. The agency's mission is to provide the very best customer service in the digital marketing industry.