The Wire (Page 303)

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively offer the benefits of LiveRamp’s people-based identifier, RampID. Through a new LiveRamp app available in Adobe Exchange, marketers will be able to activate their customer data on RampID via downstream activation partners including DSPs, SSPs, CTV destinations, and other premium publishers.

Businesses can maximize their potential by efficiently advancing each opportunity towards a successful closure, regardless of their current stage, and getting the most out of their CRM with AesirX CRMaaS. AesirX CRM is the ultimate solution for all customer relationship management needs.

ON24 (NYSE: ONTF), a leading digital engagement platform that drives pipeline and revenue growth, today announced the launch of an AI engine that powers platform innovations to help enterprises use AI to generate content, scale personalized experiences, orchestrate actions, analyze audience behavior and surface prospect buying intent. Built on the ON24 platform’s foundation of first-party digital engagement data, the ON24 AI engine uses millions of human interactions gathered from over a decade of digital experiences to enable businesses to benefit from the efficiency of AI, without losing the authenticity of their brand.

Informatica (NYSE: INFA), an enterprise cloud data management leader, today launched the industry's only free cloud data loading, integration and ETL/ELT service - Informatica Cloud Data Integration-Free and PayGo. The new offering targets data practitioners and non-technical users such as in marketing, sales, and revenue operations teams to build data pipelines within minutes.

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced the launch of Brightcove Communications Studio, a new video-first solution designed to help HR and communications professionals build deeper relationships and better engage with their internal stakeholders. “Whether you have a hybrid, in-person or virtual working environment, we have all seen how vital it is to proactively communicate with internal stakeholders regardless of location or language. Companies are looking for the most powerful ways to engage, inform, educate and inspire employees, shareholders, franchisees and partners,” said Marty Roberts, Senior Vice President of Product Strategy and Marketing for Brightcove. “A video-first strategy for internal communications can be a powerful tool to build and retain stronger connections with all stakeholders globally.” Brightcove Communications Studio is a customizable solution providing a branded and seamless experience to reach and engage stakeholders, both internally and externally.

Click fraud protection service Polygraph is announcing the launch of new technology which detects the real identities of servers used to generate fake clicks on advertisements. Click fraud is a crime which steals billions of dollars from advertisers every year.

Factoreal, the leading customer engagement platform helping marketers create robust experiences at every touchpoint, today launches its new ‘Omnichannel Chatbot’ feature to ensure businesses maintain an open channel to their customer base. The new capability is available as part of Factoreal application and gives all businesses, big or small, the power to build better one-on-one relationships through features including a chatbots for SMS, WhatsApp and Website.

TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands and franchises, today announced a partnership with Advisr, provider of the leading sales operating system for B2B enterprises. This collaboration integrates Advisr’s suite of sales planning, product recommendation and proposal generation tools with TapClicks’ unified marketing operations platform, including order management and reporting solutions, eliminating gaps in the digital marketing and sales process.

While the buzz around ChatGPT is considerable, Vestigo Ventures, an early-stage fintech venture capital firm headquartered in Cambridge, Mass., sees even better reasons to be excited. The firm recently invested in Knowbl, an enterprise-ready virtual concierge platform that enhances the power of traditional large language models (LLM) used by GPT-like services with Knowbl’s patents to speed up adoption of the experience by enterprises at scale.

Mauritius Telecom, the largest ISP in Mauritius with cellular and high-speed broadband service distribution, today announced its intent to bring Artificial Intelligence based innovative technology to enhance visibility and optimize its residential Wi-Fi connections through a partnership with Aprecomm. This A.I. technology will help Mauritius Telecom to bring proactive Network Intelligence transformation to improve customer experience and to drastically reduce the time for resolution of customer-end issues across their broadband network covering more than 300,000 households.