The Wire (Page 317)

Jarrett Digital, a leading digital marketing company based in Bristol with clients across the globe, is delighted to announce that it has once again been recognised as a Google Partner in 2023. The company specializes in various digital marketing services, including PPC advertising, lead generation, and SEM, among others.

Productsup’s latest study reveals where businesses are misaligned with consumer expectations and provides actionable tips to turning complexity into advantage Harsh economic climates reward brave outliers who embrace change and go all in on innovation. To be successful in 2023, companies have to be willing to experiment and invest outside the norm.” — Marcel Hollerbach, Chief Innovation Officer LONDON, UNITED KINGDOM, January 25, 2023 / EINPresswire.com / -- Productsup, the leading Product-to-Consumer (P2C) software company, today launched the Business growth report, a study comparing business priorities for the year ahead with today’s consumer expectations.

Dastmyer Machines, a leading provider of copywriting services, is excited to announce the expansion of its services to include video editing. The company will now offer its customers access to the latest video editing technologies and techniques, to help them tell their story in a visually compelling way. "As the online landscape continues to evolve, we recognize the importance of storytelling through various mediums," said the CEO of Dastmyer. "Expanding our services to include video editing will allow our customers to reach their audience in a more engaging and effective way." The company's new services will include the creation of video content for social media, websites, and other digital platforms, as well as video editing and post-production.

Stone Goff Partners (“SGP”) today announced the acquisition of KoMarketing, a B2B demand generation firm, by SGP portfolio company Walker Sands, a full-service marketing agency focused on accelerating the growth of B2B brands. The acquisition, Walker Sands’ second to-date, deepens the firm’s existing capabilities in top-of-funnel demand generation activities, including paid digital advertising and SEO for B2B audiences. “KoMarketing has a long history of success in B2B marketing,” said Mike Santoro, CEO, Walker Sands. “They understand the B2B customer journey.

Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites. Vendor Trace, the new dashboard that forms part of Sourcepoint’s consent management platform, is a searchable, interactive flowchart.

Simon Data, the market-leading Customer Data Platform (CDP), announced today the launch of Simon Activate, a solution that gives marketing teams the ability to quickly and easily build advanced custom audiences by unifying customer data from their Cloud Data Warehouse (CDW) along with additional sources. While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks.

Blue Wheel, an omni-channel digital commerce agency with over a decade of experience, and Retail Bloom, an ecommerce marketplace agency, today announced their merger to form the joint venture, Blue Wheel. With the financial backing of Longshore Capital Partners, a private equity group out of Chicago, this new partnership enhances Blue Wheel's range of services and breadth of experience across the omni-channel landscape.

Gainsight, the platform for Durable Growth™, and Productboard, the leader in product management software, and today announced a bi-directional integration between Gainsight CS and Productboard that helps Product and Customer Success teams collaborate to drive customer satisfaction and guide roadmap strategy. With this integration, Customer Success teams can send customer product feedback from Gainsight directly into Productboard and track their customer product requests throughout the entire lifecycle.

Hero Digital, a leading customer experience transformation company, today announced its acquisition of Omnichannel Commerce, a digital consultancy focused on delivering cross-cloud solutions in e-commerce, order, and subscription management for fast-growth and enterprise brands. The addition of Omnichannel Commerce will accelerate Hero Digital's existing commerce expertise while deepening its strategy capabilities and strengthening its ability to deliver commerce systems that are powered by Salesforce.com and our other commerce partner platforms.

DMI, a global leader in digital transformation and managed services, announced today that it has acquired Simplex Mobility ("Simplex" or the "Company"), a leading provider of asset and expense management software. Simplex provides a centralized platform that manages all aspects of a customer's mobile ecosystem including inventory management, help desk support, and cost optimization.