The Wire (Page 319)

ThriveCart, the leader in shopping cart, sales funnels and educational course creation technology used by small and medium businesses worldwide, today announced it secured a $35 million investment from LTV SaaS Growth Fund. ThriveCart also named e-commerce industry veteran Kevin McKeand as CEO.

Ready Set Rocket (RSR), a digital agency integrated for maximum impact, is proud to announce that it is now a Certified B Corporation ™. RSR joins a small number of advertising agencies to achieve B Corp status—which denotes for-profit businesses that meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Capacity, the AI-powered support automation platform, today announced the acquisition of Textel, a cloud-based texting platform. With the acquisition, Capacity will enhance the end-user customer experience by expanding its capabilities to include AI-powered SMS business texting features.

Today CallRail, the lead intelligence platform that helps businesses of all sizes market with confidence, announced two new additions to its executive leadership team: Masami Middleton was named Chief Marketing Officer and Marius Smyth was named Chief Revenue Officer. They will play integral roles in propelling CallRail into its next phase of growth.

When anyone hears the word penalty, it is never a good thing, and it is no different with SEO. Receiving a penalty of any kind can often give people that nervous pit in their stomach, and the worst often creeps into their minds.

Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels — like email, text messaging, social media ads, and direct mail — and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th.

Teleperformance in the US, the leading customer experience management provider in the country chose VWO, the world-leading experimentation platform to improve the overall experience of its users, generate more qualified leads, and increase revenue. With VWO, Teleperformance can run powerful A/B, multi-variate, split, multi-device, and multi-page tests, pull data to craft and deliver hyper-personalized experiences, deep dive into behavioral analytics, and gather crucial customer behavior insights through heatmaps and session recordings.

Beaconstac, the leading QR code customer engagement platform, today announced $25 million in Series A funding led by Telescope Partners, with participation from existing investor, Accel. The funding underscores the strong market demand from businesses for Beaconstac’s SaaS platform resulting in profitable revenue growth of 200% over the course of 2022.

Hotjar, the leading Product Experience Insights platform, welcomes three new seasoned executive hires to its team. Celine Maher, Mattia Santin and Marta Abalos are taking on roles leading revenue, marketing and the people and culture teams, respectively.

Liquid Access, a software-as-a-service (SaaS) platform for loyalty programs, today introduced new functionality that enables brands to turn loyalty programs into dynamic sharable experiences. By allowing customers to share their rewards and other perks, brands improve customer loyalty and enhance their acquisition and retention programs. “Liquid Access is an innovative SaaS platform that’s changing how loyalty programs operate,” said Serge Vasin, Partner at Flintera and Founder and Interim CEO of Liquid Access. “We are doing something completely new by giving a brand’s customers access to a handy tool that enables them to share their experience with their communities.