The Wire (Page 345)

Interpublic Group (NYSE: IPG) senior management will present at the Goldman Sachs Communacopia + Technology Conference on Wednesday, September 14 th, 2022, at 3:00 pm Pacific time, as scheduled. A link to the live webcast will be posted on the day of the conference on the Investor Relations section of Interpublic's website where it will remain available for replay for 30 days.

Advertisers have a new menace draining their ad budgets, except this time it’s legal, and encouraged by many ad networks Arbitrage is a technique used by publishers to get low quality website visitors to click on high value adverts. According to Trey Vanes, Chief Marketing Officer at cybersecurity firm Polygraph, arbitrage is similar to click fraud. “Advertisers pay an ad network like Bing Ads to display their adverts on publisher websites.

Dynamic Marketing Systems (DMS), a leading interactive marketing, brand experience and technology transformation agency, announced today the promotion of Tracy Murgash to Chief Operating Officer (COO) and Brian Fallers to Chief Brand Officer (CBO). The two executive leadership appointments are new roles within the organization and reflect the firm's continued expansion and positioning for future growth. "This has been a transformational period for DMS.

The National Minority Supplier Development Council (NMSDC) and OMD are proud to announce the creation of the OMD Growth Academy. This new effort affirms commitment to social and racial equity by providing Minority Business Enterprises (MBEs) valuable marketing knowledge, resources, and insights needed for continued growth.

Streamlytics today announced it has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to understand their customers, drive personalization at scale, and unlock new opportunities that accelerate business growth. Brands today are expected to know their customers, predict their needs, and engage in ways that are personalized, relevant and contextual.

Digital Trawler: https://digitaltrawler.com/, is an entirely remote Digital Agency based on the west coast of Ireland that offers its SEO services, such as content creation, SEO audits and digital strategies, to help small businesses, large agencies and corporate software companies rank at number one. With the experience and expertise to work with anyone anywhere in the world, Digital Trawler has had huge success in the SAAS industry (software as a service) and have helped bring clients from a team of 10 to 60, with the added bonus of some clients being bought out by Amazon.

Breef, the world’s first online agency marketplace, has announced a strategic partnership with Ramp, the finance automation platform designed to help businesses spend less. The two companies share a dedication to helping businesses grow through savings and efficiencies, and through this partnership, change marketing spend dynamics by allowing brands to optimize costs and streamline one of their most significant expenses – marketing and advertising spend.

CEO And Co-Founder of The Brooklyn Brothers Tapped To Drive Regional Growth For IPG and Clients New York, NY, April 25, 2022 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced the promotion of Jackie Stevenson to the newly created position of Chief Growth Officer, IPG EMEA, effective immediately. In her new role, Stevenson will accelerate innovation, creativity, and growth by advancing IPG’s collaborative model, including the further integration of IPG’s creative and communications capabilities with its media, data and technology infrastructure, in order to help drive business results for clients in the region.

SAN MATEO, Calif., July 31, 2017 (GLOBE NEWSWIRE) -- Zuora, Inc., the leading provider of subscription commerce, billing and finance solutions, was cited as a leader by Forrester in “ The Forrester Wave™: Recurring Customer And Billing Management, Q3 2017 ” report (Forrester Research, Inc., July 31, 2017, Lily Varon). Among the nine vendors evaluated, Zuora® was ranked highest in both the Current Offering and Strategy categories.

CINCINNATI, July 19, 2017 (GLOBE NEWSWIRE) -- Datalliance’s latest update to its cloud-based Vendor Managed Inventory (VMI) platform makes it easier for manufacturers of consumer or industrial products to manage inventory replenishment for retailers and distributors. These enhancements – driven by feedback from its global user base and Datalliance’s vision for the future of VMI – focus on making the user-experience even more flexible and intuitive.