The Wire (Page 342)

VuePlanner, a contextual, data-driven YouTube campaign performance solution, today announced the addition of a new video filtration layer leveraging Netra’s computer vision technology to develop VueScan by VuePlanner. Recognized by Google as a trusted, independent solution for driving and measuring marketing performance on YouTube, VuePlanner’s platform already provided multiple layers of contextual and suitability technology including video-level, channel-level, and audience-level targeting.

Dynamic Marketing Systems (DMS), a leading brand experience, digital marketing and technology transformation agency, announced today it is changing its corporate name to Truelio and has unveiled a new visual identity, new website, and refreshed positioning. The launch follows a year-long initiative designed to create a new brand identity that embodies the agency's renewed sense of purpose, energy and enthusiasm, while capturing its unique culture and nearly two decades of success partnering with many of the world's leading brands. "This rebrand has been an exciting transformational process for us.

ResultsCX, a provider of Customer Experience Management (CXM) services to leading global companies, including Fortune 100 and 500 firms, today announced its strategic expansion into the UK and continental Europe through the acquisition of 60K, a leading Bulgarian CXM company, and the establishment of its European headquarters in London. Rajesh Subramaniam, Global CEO of ResultsCX, said: “The UK and continental Europe are strategic markets for us.

Today, Digiday Media, the leading source of news and community focused on confronting the truths in media, marketing, and retail, announced an investment and strategic partnership with content platform Marketecture. Marketecture helps publishers and advertisers navigate the complex world of technology through expert interviews with CEOs and product leaders across the marketing and advertising industry.

Interpublic Group (NYSE: IPG) announced today that it has acquired RafterOne, a leading global provider of multi-cloud commerce solutions on the Salesforce platform. RafterOne will continue to focus on building around Salesforce to support clients across the IPG network that want to leverage the CRM platform.

Creatopy 's study of over 1,100 US respondents reveals consumers' shopping intentions for the upcoming holidays. Based on their responses, the team put together a forecast to help businesses adapt their campaigns for these crucial marketing events.

eGain Corporation (NASDAQ: EGAN), the leading knowledge automation platform provider for customer engagement, today announced that a fast-growing online sports retailer selected the eGain Knowledge Hub to deliver easy and fun experiences for shoppers and contact center agents, who serve them. The company’s contact center workforce includes seasonal and gig agents, who are not as familiar with their offerings as experienced, in-house agents.

A customer loyalty program is an ecommerce marketing strategy that rewards customers those loyal to a brand and interacts with it regularly. Customer loyalty programs are designed to encourage repeat purchases by offering discounts, exclusive offers, VIP events, and other benefits to members.

Riding on the immense success of its global Ambassador Program launched in May earlier this year, a creator of innovations for ecommerce exeno releases the next phase of the program. For its Ambassadors, exeno has prepared an increased prize pool of USD 15,000 worth of exeno coins (EXN).

Outdoorlink, Inc., the out-of-home industry leader in providing remote control of billboard lighting and digital displays with its patented SmartLink system, is announcing the strategic acquisition of SignBird to bring new state-of-the-art marketing resources to the company's expansive list of customers. SignBird, a U.S.-based company, has made a tremendous impact on the out-of-home industry with only a few short years of active operations.