Digital asset management vendor WebDAM Solutions has updated its cloud-based platform with a new analytics and reporting dashboard, drag-and-drop functionality for a new administrative interface, and an embedded web content management system.
The redesigned administrative interface, using an HTML5 and jQuery framework, is designed to facilitate quick access and management of content. The updated dashboard offers enhanced reporting, and access to such usage trends as digital asset uploads, downloads, request, storage and other parameters.
Multimedia Module & Web Content Management
Founded in 2005, the San Mateo, California-based company provides a subscription- and cloud-based platform for using, sharing and distributing graphics, marketing collateral, images, logos, videos, presentations and audio files.
The full-fledged Web CMS enables such functions as the ability to build custom Web pages from within the DAM, utilizing a WYSIWYG interface for which no coding is required. Web pages can be published directly from WebDAM.
An enhanced multimedia module allows users to upload videos for which WebDAM will handle the encoding for various platforms, including iPad, iPhone, TV, Web or YouTube. Users can also publish and stream video to Web properties, appropriate to the targeted device. A new HTML 5/Flash smart player includes device detection, mobile-ready encoding and automatic device detection, so that the best format is automatically deployed.
Jody Vandergriff, president and co-founder of WebDAM, said in a statement that creative teams have to "produce materials faster than ever to stay competitive." She added that the company is "constantly striving to provide the best user experience to get the job done."
Integration with Storage
WebDAM has been emphasizing the speed with which its interface accommodates teamwork, such as in its release in February of a new interface it dubbed the WebDAM Experience.
Integration with online storage services is becoming a requirement for many installed and cloud-based applications, and makes sense for DAM systems. In May of 2012, WebDAM announced an integration with Box, so that marketing assets could be shared through that service. Other DAM solutions are taking the same route, such as Widen's integration with Dropbox in June, 2013.