Hootsuite is a social media management dashboard for tracking, listening, analyzing and interacting with customers using a variety of networks. It acts as a hub for content distribution across social media channels, but also as a collaboration medium inside companies.
Wendy’s, KFC, Oreos and other big-name brands have seen enormous results by investing in expert social media managers. According to eMarketer, 90.4% of millennials, 77.5% of Generation X, and 48.2% of Baby Boomers actively use social media. Continue reading...
Today’s brands are investing heavily in social media marketing and advertising. In fact, eMarketer expects ad spending on social media platforms to increase 20.4% in 2020 to over $43 billion. Continue reading...
At the start of 2020, 3.8 billion people were active on social media. Continue reading...