metal pourer with spout right over the handle: example of bad design
Editorial

Why Doesn’t UX Get Fast Feedback and Iterate?

5 minute read
Debbie Levitt avatar
In the battle between fast and good, UX will choose good every time — and you should too.

About the author

Debbie Levitt

Debbie Levitt, CEO of Delta CX, has been a CX and UX strategist, designer, and trainer since the 1990s. As a “serial contractor” who lived in the Bay Area for most of the 2010's, Debbie has influenced interfaces at Sony, Wells Fargo, Constant Contact, Macys.com, Oracle, and a variety of Silicon Valley startups. Her new book, "Delta CX," burns down what's hurting the UX industry and builds up what we must do instead to prioritize quality in every area.