The Top 5 Tools for Monitoring Social Media Impact

5 minute read
Marisa Peacock avatar

There’s no doubt that social media has changed the way your organization markets itself. Additionally, social media has probably affected the way your users view your organization. In an effort to help monitor your company’s social impact, we bring you the top 5 tools social media monitoring.

1. Trackur

Need to measure the buzz around your brand, without a lot of fuss? Trackur offers strong social media monitoring software. Users can track conversations across all networks around a topic, name or industry, easily export information, set up alerts and push notifications. Every conversation is archived, with resources for viewing the original article, sharing with coworkers or bookmarking for follow-up.

This week, Trackur announced a new Trackur API for sentiment analysis and influence scores. The API lets users leverage the power of Trackur’s automated sentiment analysis and InfluenceRank by entering any URL and keywords of interest to learn the sentiment of the document and how influential it is.

Trackur offers a 10-day free trial, with plans starting at US$ 18/month for up to 5 saved searches. Larger organizations can benefit from a complete list of customizable options and unlimited amount of searches.

2. EdgeRank Checker

Measuring your impact on Facebook alone can be a full time job, which is why EdgeRank Checker comes in handy. It works to maximize your Facebook engagement using an algorithm that ranks objects in the Facebook News Feed. Pages with high EdgeRank scores will be more likely to show up in the news feed than pages with low EdgeRank scores.


Users can simply connect to Facebook for free to receive a report that indicates helpful stats like:  

  • Best Average Day of the Week
  • Worst Average Day of the Week
  • Average Most New Fans Day of the Week
  • Average Most Loss of Fans Day of the Week

For US$ 15/month per Facebook page, users can receive additional features like page-specific recommendations and visual analytics. This kind of up-to-date information will give your page the competitive edge.

3. Cyfe

Cyfe is an all-in-one dashboard software that gives users the ability to monitor and analyze -- in real time -- data scattered across a variety of online services like Google Analytics, Salesforce, AdSense, MailChimp, Facebook, WordPress and more from one single location.

With Cyfe users can monitor a variety of activity across multiple platforms through a dashboard; pull data from popular services like Google and Salesforce using pre-built widgets. They can share read-only dashboards with management, customers and anyone else.


Using a freemium model, one user can have up to 5 widgets and unlimited dashboards. Premium plans start at US$ 9/month and offer unlimited users, real-time sharing and custom branding. With all the choices available, 5 widgets isn't a lot -- you'll want to upgrade to a plan with more availability.

Learning Opportunities

4. Pinerly

While Pinterest is proving to be a popular tool for promoting visual digital media, the platform itself doesn’t provide much to help users understand their reach and impact on the site. With Pinerly, users can create a campaign, post it onto Pinterest and then monitor analytics, -- click-throughs, likes and repins. By surfacing the most relevant stats, Pinerly helps brands determine what works and what doesn't.


Users can post content on their social media profiles with Pinerly for free. To reach a broader audience, the company offers ways to “virally boost” content through its network of publishers. Users pay the publishers for these “promoted” campaigns, and Pinerly takes a percentage of that.

While this sounds awesome, unfortunately Pinerly isn’t yet open to the public -- you’ll need to sign up for the wait list.

5. Engagio

Engagio is a Gmail-like productivity tool that can manage your conversations in social networks and commenting systems. With Engagio, marketers can see the people behind these conversations and learn more about their social identities. Engagio derives implicit data from your normal interactions, whether they occur on social networks or inside your Engagio Inbox. Users can simply connect social networks and commenting systems and Engagio starts tracking, recording, analyzing and reporting on your brand’s interaction activity.


Engagio provides many robust features including:

  • Track and reply to your comments from Facebook Comments (or Wall), Twitter conversations, Google+ posts, LinkedIn comments or shared links, Disqus-enabled sites, Hacker News comments and Foursquare check-ins from a single Inbox.
  • Automatically track who you're interacting with, and the strength of your interactions with them.
  • Quickly see the sites where you comment the most often (your Top Sites), the Top Sites of your Top Interactors and where they are commenting.
  • Search people and reveal their social identities, profiles and latest commenting activity.
  • Reveal your email to users who are allowed to contact you (peer-to-peer permission).

Available for free, as a GMail inbox extension and Chrome plugin, Engagio is easy to install.

The Best Tools for Right Now

Obviously, there are hundreds of social media monitoring tools from which to choose. The marketplace is constantly changing to keep up with the evolving social media landscape. Users have also grown more savvy and can better understand what tools will actually help them keep tabs on their brand's impact and reputation.

These tools may not be right for everyone but they do provide some value added insights. Do you have a favorite social media monitoring tool? Share it with us in the comments.

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