Feature
Social media management provider Hootsuite has announced integrations with popular content management repository systems in a move designed to help marketers leverage digital assets.
Hootsuite, based in Vancouver, British Columbia, has integrated Dropbox, Microsoft OneDrive, Box, Google Drive and other content sources into the Hootsuite publishing platform. Marketers gain access to photos, gifs, videos and other digital assets directly from their cloud content repositories from within Hootsuite.
Central Repository, Dashboard
It's another move to keep users within the Hootsuite social dashboard managing social tasks, according to Omar Kaywan, senior global partner and marketing manager for Hootsuite.
"We are the leaders with the largest open ecosystem, and it is about that whole concept of building more solutions that our customers use on regular basis into one dashboard so they don't have to go to multiple places and they can focus on social engagement," Kaywan told CMSWire.
Marketers can leverage the new content repositories in one central place without the headache of leaving Hootsuite and juggling between platforms, Kaywan said.
"Social media marketers use these content repositories or content sources on a regular basis," Kaywan said. "So it makes sense to bring it into their environment so they can directly access those digital assets."
Partner Ecosystem of 200
Billy Blau, head of technology partnerships at Dropbox, said in a statement that Dropbox customers can access their Dropbox files directly from Hootsuite. It allows them to enhance their social posts with content they already have saved in Dropbox.
"In today's competitive market, companies using both Hootsuite and Dropbox can act faster and be more agile with their marketing and social efforts," Blau said.
Dropbox and other content management providers are the latest to join the Hootsuite partner network of about 200 providers, including Microsoft OneDrive:
Today's integrations allow social media marketers to:
- Add a content source they already use into their Hootsuite dashboard
- Search and organize digital assets directly within their content sources
- Access assets from content sources within the compose message box of Hootsuite Publisher
“Hootsuite’s integration with OneDrive enables joint customers to access their assets seamlessly and securely before they publish on social media," Rob Howard, director of the Office 365 Ecosystem for Microsoft, said. "Team members across organizations also enjoy improved productivity as they get to collaborate on social content in the cloud from any device."
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Roger Murff, vice president of business development and technology partnerships for Box, added, "By leveraging strategic platforms like Hootsuite and Box, teams can work faster and smarter, delivering more successful digital campaigns."
In addition to Dropbox, Microsoft OneDrive, Box and Google Drive, Hootsuite users can access other content sources such as:
- UpContent: A content discovery tool that curates social feeds
- MediaValet: A cloud-based digital asset management system
- FlashStock: An on-demand photo service that connects photographers to organizations for custom visual content
- WebDAM: A digital asset management system
Open APIs
The news comes three months after Hootsuite, which includes more than 14 million users and 800 of the Fortune 1000, announced three new open APIs for publishing, user management and URL analytics.
They are designed to make it easier for companies to integrate social networking with other systems and services, including customer relationship management, content management and automation platforms.
Hootsuite wants to extend its social media management capabilities to operate within the technologies customers already use. By opening the platform, the company is helping businesses get more value out of Hootsuite and its best-of-breed partner ecosystem to provide meaningful customer experiences and interactions.
