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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Amit Mathradas headshot.
Five9 Names Amit Mathradas Its Next CEO
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News Analysis
TikTok logo mounted on the exterior of a glass office building at the company’s Culver City, California headquarters.
TikTok Deal Finally Closes a Chapter—But Opens New Questions for Marketers
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News Analysis
Printed Brevo guide titled “The Ultimate Guide for a Winning Black Friday Campaign,” held by a seated person in a casual office setting.
Brevo’s $583 Million Funding Round Signals a CRM Market Reset
Read now
Small dog sitting on a first-place podium block marked “1,” positioned between second- and third-place wooden podiums outdoors, symbolizing winning or top performance.
The 7 Habits of Highly Effective Customer Experience Leaders
Graphic showing logos of Salesforce and Qualified.s
Salesforce Signs Deal to Acquire Qualified, Adding Agentic Marketing to Agentforce
A paved road ends abruptly at a wooded dead end, with a white center line leading into trees with autumn foliage.
The End of the Click: The First Touchpoint Is No Longer Your Website
Harrods teddy bear mascot standing inside a Harrods store at Hamad International Airport in Doha, Qatar.
Customers Aren’t Shopping Your Category — Stop Pretending They Are
A dog places its paw in a person’s hand while being gently held by others, symbolizing trust and connection.
Is Trust the Metric That Matters Most in CX?
Illustration of a stylized cityscape with digital transaction counters on buildings, a globe displaying cross-border transaction volume, and a purple Beehiiv-branded blimp flying overhead, symbolizing global scale and growth in digital publishing and commerce.
Beehiiv Launches Automations v3 Workflow Builder for Publishers
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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