ExactTarget is a global provider of cross-channel, interactive marketing software-as-a-service (SaaS) systems. The company also provides open application programming interfaces (APIs) and developer tools that allow third parties to embed its technology into their solutions and build applications on its platform.
ATLANTA — Salesforce Marketing Cloud CEO Scott McCorkle thinks marketers own digital experience. "We own brand, the brand of our organizations," he told a packed house at Salesforce Connections, a three-day conference at the Georgia World Congress Center here this week that drew about 6,0...Read more
Salesforce officials are in Indianapolis this week at its Connections 2014 conference promoting the ExactTarget Marketing Cloud. The latest addition -- Journey Builder for Apps -- helps users deliver personalized customer journeys directly from mobile apps, they said. Continue readi...Read more
Salesforce announced plans for a new drag-and-drop mapping option to Journey Builder today, one of several new features that should make the tool more user friendly for marketers. Continue reading...