Act-On is a cloud-based Marketing Automation platform targeted at the SMB market. The product features website visitor tracking, lead management, forms and landing pages, reports, analytics tools, CRM integration, Webinar events integration and more. Act-On has especially strong integration with WebEx.
Primary Use Cases
Marketing Automation. Lead Management.
Remember CCPA? Now give it an adrenaline shot. Californian consumers now have more personal data protection rights than ever before. The state this month passed Proposition 24, or the California Privacy Rights Act (CPRA), which amends provisions and strengthens enforcement of the California Cons...Read more
Act-On Software, which provides marketing automation software, has announced an integration with Zoom. The integration follows Act-On’s roll-out of the Automated Journey Builder earlier this month and is designed to allow marketers to promote and manage Zoom webinars from within the Act-On...Read more
2020 marks the beginning of the first comprehensive data privacy legislation in the US, the California Consumer Privacy Act. (CCPA ). In 2018, California legislators passed a new set of laws designed to implement regulations on how an organization collects, stores and sells the personal data of...Read more