Act-On is a cloud-based Marketing Automation platform targeted at the SMB market. The product features website visitor tracking, lead management, forms and landing pages, reports, analytics tools, CRM integration, Webinar events integration and more. Act-On has especially strong integration with WebEx.
Primary Use Cases
Marketing Automation. Lead Management.
When the dust finally settles on the current situation, the changes in behaviors and new working models being introduced now may actually become the new norm.
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