Act-On is a cloud-based Marketing Automation platform targeted at the SMB market. The product features website visitor tracking, lead management, forms and landing pages, reports, analytics tools, CRM integration, Webinar events integration and more. Act-On has especially strong integration with WebEx.
Primary Use Cases
Marketing Automation. Lead Management.
2020 marks the beginning of the first comprehensive data privacy legislation in the US, the California Consumer Privacy Act. (CCPA ). In 2018, California legislators passed a new set of laws designed to implement regulations on how an organization collects, stores and sells the personal data of...Read more
The California Consumer Privacy Act (CCPA) has been in force since Jan.1. I’ve previously addressed questions about compliance and how many companies differ on how they classify themselves in regards to being sellers of data. Even major tech companies interpret the law differently. But one...Read more
We are now officially into a new decade, and times are certainly changing. Consumer data privacy regulations are here — and arguably to stay. The most recent bill, the California Consumer Privacy Act (CCPA), has been in effect since Jan. Continue reading...