Act-On is a cloud-based Marketing Automation platform targeted at the SMB market. The product features website visitor tracking, lead management, forms and landing pages, reports, analytics tools, CRM integration, Webinar events integration and more. Act-On has especially strong integration with WebEx.
Primary Use Cases
Marketing Automation. Lead Management.
Most firms still fall far short of excellent, or even good, mobile CX.
While not exactly a technology skeptic, let's just say I approach any promises of big change with a big grain of salt.
Business leaders must invest time and resources toward careful deployment of AI applications across the entire enterprise.