Act-On is a cloud-based Marketing Automation platform targeted at the SMB market. The product features website visitor tracking, lead management, forms and landing pages, reports, analytics tools, CRM integration, Webinar events integration and more. Act-On has especially strong integration with WebEx.
Primary Use Cases
Marketing Automation. Lead Management.
Intranets have existed for over two decades, yet the industry still hasn't found a way to set organizations up for success, the same challenges persist today.
The long tail of legacy technology in most organizations cannot be ignored. Modernization and replacement must be a strategic priority, not an afterthought.
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.