Act-On is a cloud-based Marketing Automation platform targeted at the SMB market. The product features website visitor tracking, lead management, forms and landing pages, reports, analytics tools, CRM integration, Webinar events integration and more. Act-On has especially strong integration with WebEx.
Primary Use Cases
Marketing Automation. Lead Management.
The top articles, resources and events on CMSWire during the week of August 13-17, 2018.
Choosing and implementing the right mix of tech solutions remains a big challenge for marketers.
Mapping out an automation strategy makes the opportunities for improvements in your workplace clearer.