Act-On is a cloud-based Marketing Automation platform targeted at the SMB market. The product features website visitor tracking, lead management, forms and landing pages, reports, analytics tools, CRM integration, Webinar events integration and more. Act-On has especially strong integration with WebEx.
Primary Use Cases
Marketing Automation. Lead Management.
Today is only the start of your road to compliance. Here are two factors which should come next in your GDPR strategy.
Treat the Privacy Shield framework as a roadmap to start on GDPR compliance, not an end in and of itself.
Too many organizations are sending panicked, re-consent campaigns in light of GDPR. There are other ways to comply.