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• Aug 14

  Make Your Global Email Marketing Hit the Target [Infographic]

  Are some common mistakes turning your global email marketing into a world-class mess? A recent survey by a Waltham, Mass.-based Lionbridge Technologies of more than 570 people from 25 countries found many global email marketing efforts are falling flat. Continue reading...

• Nov 5

  Lyris Updates HQ, ListManager for Delivery and Data

  There’s a features war raging between digital marketing vendors. In the latest salvo, Lyris upgraded its core application products, Lyris HQ and Lyris ListManager. The updates include refreshed interfaces, advanced message targeting, enhanced delivery management and new connectivity for ma...Read more

• Jul 30

  Report Shows Marketers Shifting Strategies to Meet Customer Preferences by Industry

  There are many different stages and components of marketing, but what customer demands change what is considered important from industry to industry, according to a new summary report. Digital marketing solutions provider Lyris, Inc wrote the report, “Mind the Marketing Gap: Sizing u...Read more

• Jun 13

  New Report: Marketers Don't Understand Customers, Need Better Data Analysis

  From the Lyris/EIU report, Mind the Marketing Gap Digital marketers know what consumers want, right? Not according to a new report from data-driven marketing provider Lyris, which found that marketers are not effectively using Big Data to correct their misunderstandings. Continue reading...

• Mar 4

  Google Hangout Wrap Up: Better Web Experiences with Integrated Marketing Automation

  Customers are searching for ways to solve their problems and help their own customers in new ways in the digital age. Companies that focus on those customers will be able to create the best Web experiences for them, and marketing automation is a key tool to accomplish this. Continue reading...