Adobe SiteCatalyst is a SaaS digital analytics product, previously part of Omniture, that provides detailed web and mobile analytics, multi-site grouping, visitor segmentation, action alerts, data sources, cross-category analysis, video measurement and reporting, and web 2.0 optimization.
In recent years image recognition has been hailed as a critical identifier of digital media to causal customer needs. But can it be an intrusion? Marketers worried about its application should pay attention to the facial recognition debates emerging today. Continue reading...
The promise of customer data platforms, or CDPs, is an appealing one for marketers: unify customer data into an accessible and regularly updated golden customer record. That’s how researchers at Omdia painted the CDP picture in their “Ovum Market Radar: Customer Data Platforms ” report pu...Read more
In today’s world a "typical day" for marketers no longer exists. The complexity of the data-driven landscape and "always on" digital channels demands a blend of both science (e.g. measurement, analysis and discovery) and art (e.g. design, content and visualization) to execute effective marketin...Read more