BlueConic is a user driven marketing platform that helps digital marketers optimize customer journeys from discovery to conversion. It is a cloud-based platform that enables marketers to guide users, whether anonymous or known, across all digital touch points to improve engagement. Marketers use the platform to drive cross sell and up sell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue.
Primary Use Cases
Marketing technology, marketing analytics, marketing automation, customer-data platform, data-management platform.
Thankfully, most practitioners have moved on to focus on those elements of GRC that are meaningful to them rather than trying to implement software for “GRC.”
The CCPA provides an opportunity to differentiate your business in one of the key drivers of loyalty: trust.
In general, IT teams tend to set up digital tools in a way that make things easier for them, not for the people using the tools.