BlueConic is a user driven marketing platform that helps digital marketers optimize customer journeys from discovery to conversion. It is a cloud-based platform that enables marketers to guide users, whether anonymous or known, across all digital touch points to improve engagement. Marketers use the platform to drive cross sell and up sell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue.
Primary Use Cases
Marketing technology, marketing analytics, marketing automation, customer-data platform, data-management platform.
Salesforce has launched a new product, Salesforce IoT Explorer Edition. The platform is designed for companies to harness and then integrate internet of thing (IoT) operations data with their customer relationship management (CRM) back end. Continue reading...
When Salesforce announced a “landmark” partnership with IBM in March, it struck many as an odd arrangement. After all, Armonk, NY-based IBM is a century-old technology company that came to market with products like employee time-keeping systems, weighing scales, automatic mea...Read more
Nimble dug a little deeper into the customer relationship management (CRM) space with the release of its Smart Contacts App with support for Microsoft Edge. Edge is the web browser developed by Microsoft and included in Windows 10, Windows 10 Mobile and Xbox One. Continue reading...