BlueConic is a user driven marketing platform that helps digital marketers optimize customer journeys from discovery to conversion. It is a cloud-based platform that enables marketers to guide users, whether anonymous or known, across all digital touch points to improve engagement. Marketers use the platform to drive cross sell and up sell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue.
Primary Use Cases
Marketing technology, marketing analytics, marketing automation, customer-data platform, data-management platform.
Intranets have existed for over two decades, yet the industry still hasn't found a way to set organizations up for success, the same challenges persist today.
The long tail of legacy technology in most organizations cannot be ignored. Modernization and replacement must be a strategic priority, not an afterthought.
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.