DataXu is a provider of digital marketing software solutions that enable clients to manage and optimize multi-channel online, video and mobile advertising campaigns.
The company's tools utilize big data, machine learning and sophisticated algorithms to provide real time decision support to digital marketers.
The DataXu platform combines data management, audience management, multi-channel campaign management, ad serving, attribution management, programmatic decisioning across exchange-traded and direct media buys, complex targeting and advanced insights and reporting.
- HQ Location
- United States
- Year Founded
Products by DataXu
New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based rese...Read more
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For many marketers, user-generated content (UGC) is a dream come true — and it’s not hard to understand why. One reason is obvious: Free content frees up time and dollars for other campaigns. Another reason is its effectiveness : User-generated content increases brand en...Read more