DataXu is a provider of digital marketing software solutions that enable clients to manage and optimize multi-channel online, video and mobile advertising campaigns.
The company's tools utilize big data, machine learning and sophisticated algorithms to provide real time decision support to digital marketers.
The DataXu platform combines data management, audience management, multi-channel campaign management, ad serving, attribution management, programmatic decisioning across exchange-traded and direct media buys, complex targeting and advanced insights and reporting.
- HQ Location
- United States
- Year Founded
Products by DataXu
The leading companies of the 21st century have a few things in common: 1) Data is a currency and a discipline; 2) Everything starts with the customer and their experience with the brand; and 3) Transactions are second to a mutual and ongoing value exchange between customer and brand. Continue r...Read more
Once the exception rather than the rule, marketing teams working on a completely remote basis are now not only ubiquitous, they’re looking more and more permanent. Continue reading...
Outcome (noun): The way a thing turns out; a consequence Whether you know it or not, everything you buy or sell is motivated by an outcome. In your personal life, these outcomes may not always be explicit. Continue reading...
SAP is taking its $8 billion acquisition of customer experience and employee experience management provider Qualtrics public. SAP announced Sunday, July 26, its intent to take Qualtrics public through an initial public offering (IPO) in the U.S. Continue reading...
From school to work to socializing to shopping, life has moved online in 2020. With in-person interactions either greatly limited or out of the question, the customer experience and digital experience have merged. That means business leaders need to think about customer experience holistically....Read more