Google Analytics is a service that generates statistics about website visits and mobile application activity. The product is aimed at marketers as opposed to webmasters and technologists.
Atlanta-based FullStory — a Google-Ventures backed data analytics platform — yesterday unveiled Rage Grade, a new tool designed to help users identify and analyze what areas of their websites and apps are generating the greatest visitor frustration. Rage Grade builds 55-employee Ful...Read more
Artificial intelligence (AI) is a theme that’s been frequently dramatized by the entertainment industry. We see it in the form of humanoid figures with superhuman intelligence. These AI marvels work 24/7, nearly at the speed of light, yet they never get tired or complain. Continue...Read more
We've all heard it by now: we're living in a golden age of data. Marketers (and entire enterprises) are leveraging advanced analytics and machine learning technologies to get the most out of their customer data, as they should. Continue reading...