A marketing automation platform and content management tool in one that helps marketers drive more qualified traffic to their sites. Its feature set includes end-to-end campaign administration - from drag-and-drop landing pages to behavior-based drip email campaigns.
Competing considerations make the process of tech decision-making uniquely challenging for IT leaders.
There is no happy middle ground when it comes to marketing stacks — brands want it all.
The question isn't how to fix marketing or how to optimize its ROI: the real question is how to deliver credible marketing-generated pipeline forecasts.