Pega CRM can help automate sales processes, customer service interactions, and marketing, as well as apply analytics to predict and adapt customer behavior. It also recommends the most relevant offers to customers, and guides reps through each interaction.
Primary Use Cases
CRM. Call Centers
Customer relationship management (CRM) platforms are typically used by sales professionals to manage a brand’s relationships and interactions with its current and potential customers. Continue reading...
Many companies have “fuzzy thinking” about Customer Relationship Management (CRM) software, believing it can be the “customer data system of record” when that’s not the case. Peter Reinhardt, CEO and co-founder of marketing technology vendor Segment, shared those th...Read more
Salesforce created the customer relationship management (CRM) software market as we know it today, and with the rise of Salesforce CRM for B2B sales teams, CRM became a sales tool that tracks opportunities through various sales stages. Continue reading...