Pega CRM can help automate sales processes, customer service interactions, and marketing, as well as apply analytics to predict and adapt customer behavior. It also recommends the most relevant offers to customers, and guides reps through each interaction.
Primary Use Cases
CRM. Call Centers
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know. Continue reading...
Here we dig deeper into Facebook's acquisition of Kustomer and what it means for omnichannel customer service solutions. Continue reading...
While the advantages of the $27 billion deal are clear for Salesforce, the bottom line could also be good for Microsoft. Continue reading...