Pivotal CRM is a customer relationship management software system that includes software tools for sales automation, marketing automation and lead management, and customer service automation, as well as partner management, mobile CRM, analytics and call scripting.
How has the adoption of CDP platforms affected the use of CRM platforms? Continue reading...
A look at the Salesforce Certifications that will help make you more marketable and better paid, as well as information on training and costs. Continue reading...
CMOs who want to build best-in-class retention marketing need to push their teams to segment more, broaden their reach, and engage through more channels. Continue reading...