Pivotal CRM is a customer relationship management software system that includes software tools for sales automation, marketing automation and lead management, and customer service automation, as well as partner management, mobile CRM, analytics and call scripting.
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know. Continue reading...
Here we dig deeper into Facebook's acquisition of Kustomer and what it means for omnichannel customer service solutions. Continue reading...
While the advantages of the $27 billion deal are clear for Salesforce, the bottom line could also be good for Microsoft. Continue reading...