BrightTag ONE is a cloud-based integration platform that provides a connectivity layer between first-party data and marketing and analytics services supporting the site.
Primary Use Cases
Tag Management. Data Management.
What do you think of when you hear "digital transformation?” Moving business online? An expensive initiative? A never-ending project with lots of consultants? Or maybe you view digital transformation as something old line industrial companies are forced to do: plot a five-year plan, assemble an...Read more
I went into our Sendgrid account for the first time in a long time this week. We use Sendgrid to manage all the trigger emails we send from our site. Continue reading...
Adobe has announced new capabilities in Adobe Target, its personalization tool that is part of Adobe Experience Cloud. These updates — including a new on-device decisioning capability — are designed to help developers run their own tests and offer personalization to customers. Continue rea...Read more