BrightTag ONE is a cloud-based integration platform that provides a connectivity layer between first-party data and marketing and analytics services supporting the site.
Primary Use Cases
Tag Management. Data Management.
By only offering executives a list of possible negative outcomes, risk managers fail to consider the potential positive outcomes a decision might have.
With high profile data privacy scandals and intensifying scale of data breaches, we’re only at the tip of the global privacy regulation iceberg.
The appeal of having greater flexibility in a digital experience platform is clear — but it comes with some potential drawbacks.