The Eloqua platform is a marketing automation software meant to expedite the process of marketing. Its specialties include campaign execution, testing, measurement, prospect profiling, and lead nurturing.
Product Details
- Product
- Eloqua
- Company
- Eloqua (Oracle)
- HQ Location
- United States
- Year Founded
- 1999
- License
- Commercial
- Deployment
- SaaS
Tags
digital marketing, marketing automation, revenue management, rpm
Primary Use Cases
Marketing Automation. Revenue Management.
Related News
-
Jan 27
Is it Time We Declutter CMS?
Shouldn’t the strategy be to centralize and simplify all the acronyms in the content management space, rather than invent more niches?
-
Jan 27
How The NIST Privacy Framework Will Help Manage Data Safely
The National Institute of Standards and Technology (NIST) is offering a new tool to help organizations manage privacy risks. Here's how it works.
-
Jan 27
Data Expands to Fill the Space Available (Part 1)
In the last two years, we've created more data than in all previous history. We're talking about zettabytes of data, a volume almost impossible to imagine.
