The Eloqua platform is a marketing automation software meant to expedite the process of marketing. Its specialties include campaign execution, testing, measurement, prospect profiling, and lead nurturing.
Product Details
- Product
- Eloqua
- Company
- Eloqua (Oracle)
- HQ Location
- United States
- Year Founded
- 1999
- License
- Commercial
- Deployment
- SaaS
Tags
digital marketing, marketing automation, revenue management, rpm
Primary Use Cases
Marketing Automation. Revenue Management.
Related News
-
Oct 19
Salesforce Acquires Rebel, Facebook Hires Former UK Deputy PM, More News
Salesforce acquires email marketing solution provider Rebel, Facebook hires new VP Global Affairs, Concentric releases analytics solution and more CX news.
-
Oct 19
Invest in the Human Side of the Customer Experience Equation
Technology is definitely a big part of customer experience, but it's only one third of the equation.
-
Oct 19
Skip the Robocall: Social Is the Connection That Counts
While robocalls are on the rise, their effectiveness wanes. Consumers who are unlikely to pick up a call are more receptive to contact via social channels.
