Enterprise Marketing Management provides integrated marketing processes across all media and promotion types. Capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization and web analytics.
Product Details
- Product
- Enterprise Marketing Management
- Company
- IBM
- HQ Location
- United States
- Year Founded
- 1911
- License
- Commercial
- Deployment
- On-Premise
Tags
digital marketing, enterprise software, marketing automation, marketing management
Primary Use Cases
Digital Marketing, Marketing Automation Software
Related News
-
Jan 27
ChatGPT Powers NICE Platform, Gainsight and Productboard Announce Partnership, More News
NICE Systems debuts CX platform powered by OpenAI's ChatGPT, Gainsight and Productboard partner up, VIQ-ASR is released, more CX news. Continue reading...
-
Jan 27
How Technology and Self-Efficiency Improves the Customer Experience
Here’s how modern technology can solve common CX frustrations and create a better result for both brands and customers. Continue reading...
-
Jan 27
Customer Experience Metrics Aren't Enough: Storytelling Is Your Superpower
Strong customer experience leads to business growth, but it’s up to CX leaders to tell the right story. Continue reading...
