Enterprise Marketing Management provides integrated marketing processes across all media and promotion types. Capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization and web analytics.
Product Details
- Product
- Enterprise Marketing Management
- Company
- IBM
- HQ Location
- United States
- Year Founded
- 1911
- License
- Commercial
- Deployment
- On-Premise
Tags
digital marketing, enterprise software, marketing automation, marketing management
Primary Use Cases
Digital Marketing, Marketing Automation Software
Related News
-
Apr 24
What Role Content Services Play in the Digital Workplace
With more enterprises building digital workplaces, content services are finally coming into their own. Here is what you need to know.
-
Apr 24
How to Ditch the Guesswork and Create a Culture That's Driven by Data
Purchasing more tools won’t automatically help people start making data-driven decisions. It takes a culture shift and a shift in mindset.
-
Apr 24
How to Set Up Metrics that Matter for Your Digital Workplace
The challenge many organizations face is not a lack of metrics, but rather a need for more useful metrics.
