Marketing Automation Software
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Enterprise Marketing Management

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Marketing Automation Software

Enterprise Marketing Management provides integrated marketing processes across all media and promotion types. Capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization and web analytics.

Product Details

Product
Enterprise Marketing Management
Company
IBM
HQ Location
United States
Year Founded
1911
License
Commercial
Deployment
On-Premise

Tags

Primary Use Cases

Digital Marketing, Marketing Automation Software

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