Enterprise Marketing Management provides integrated marketing processes across all media and promotion types. Capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization and web analytics.
Product Details
- Product
- Enterprise Marketing Management
- Company
- IBM
- HQ Location
- United States
- Year Founded
- 1911
- License
- Commercial
- Deployment
- On-Premise
Tags
digital marketing, enterprise software, marketing automation, marketing management
Primary Use Cases
Digital Marketing, Marketing Automation Software
Related News
-
Feb 26
What Is Wrong With a Typical Risk Register?
How can the risk register be improved? Continue reading...
-
Feb 26
Balance the Need for Speed and Security With Low-Code Solution Guardrails
As low-code solutions become easier to adopt, is it realistic for IT teams to protect the company from the downsides of hasty or covert tech decisions? Continue reading...
-
Feb 26
Terminus Raises $90M, Jellyfish Acquires Five Companies & More CX News
This week, leading our customer experience and digital marketing news byte, Terminus raises $90M for its ABM platform, Blueshift Raises $30M and more. Continue reading...
