Enterprise Marketing Management provides integrated marketing processes across all media and promotion types. Capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization and web analytics.
Sitecore's depth of functionality, range of capabilities, flexibility and ability to create seamless digital experiences makes it a clear choice for many organizations. Continue reading...
Long before the coronavirus pandemic shut down offices around the world, thousands of marketers became conditioned to remote work — probably without meaning to. Annual spending on marketing technology hit $121.5 billion before the crisis, and CMOs were spending more of their budgets on soft...Read more
The term agile is at times thrown around like a brand new approach. That ignores the fact that agile is nearly 20-years-old and has long been used by programmers and other IT people as a methodology to develop software. Continue reading...