Enterprise Marketing Management provides integrated marketing processes across all media and promotion types. Capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization and web analytics.
Product Details
- Product
- Enterprise Marketing Management
- Company
- IBM
- HQ Location
- United States
- Year Founded
- 1911
- License
- Commercial
- Deployment
- On-Premise
Tags
digital marketing, enterprise software, marketing automation, marketing management
Primary Use Cases
Digital Marketing, Marketing Automation Software
Related News
-
Dec 14
Who Is Taking the Cyber Risk?
When we look at who in an organization assumes cyber risk, it's everyone who touches it.
-
Dec 14
How Healthcare Providers Are Looking to Improve Customer Experience
With rising expectations from patients, healthcare providers are taking a page out of retail's playbook on how to improve customer experience.
-
Dec 14
'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Email marketing remains an effective lead generation channel, and yet it's often the most abused and misused channel.
