Enterprise Marketing Management provides integrated marketing processes across all media and promotion types. Capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization and web analytics.
Product Details
- Product
- Enterprise Marketing Management
- Company
- IBM
- HQ Location
- United States
- Year Founded
- 1911
- License
- Commercial
- Deployment
- On-Premise
Tags
digital marketing, enterprise software, marketing automation, marketing management
Primary Use Cases
Digital Marketing, Marketing Automation Software
Related News
-
Oct 7
Defining Your Marketing Technology Philosophy
When it comes to martech, organizations that don’t have a strong philosophy find it hard to make strategic decisions. Continue reading...
-
Oct 7
Optimizely Combines Suites Into Orchestrate, Qualtrics Debuts Contact Center Solutions, More News
Optimizely combines major suites into Orchestrate, Qualtrics debuts contact center solutions, Clearspeed lands $27M, more news. Continue reading...
-
Oct 7
CMSWire Contributor Q&A With Liraz Margalit: Spotting a Corporate Psychopath
Do you think you know your boss? They could be a corporate psychopath, and here's how to spot the traits. Continue reading...
