Enterprise Marketing Management provides integrated marketing processes across all media and promotion types. Capabilities span cross-channel campaign management, marketing resource management, digital marketing optimization and web analytics.
Product Details
- Product
- Enterprise Marketing Management
- Company
- IBM
- HQ Location
- United States
- Year Founded
- 1911
- License
- Commercial
- Deployment
- On-Premise
Tags
digital marketing, enterprise software, marketing automation, marketing management
Primary Use Cases
Digital Marketing, Marketing Automation Software
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